A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar

Tengku Mukhtar, Tengku Maslina (1998) A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar. Degree thesis, Universiti Teknologi MARA (UiTM).
Abstract

Responding to the important of promotion which can enhance the store sales and profitability, Mydin Wholesale Emporium should find an effective
way of their promotional strategies towards targeted customers. With the right promotional tools, the potential buyer will be aware of the store and
products exist.

Item Details
Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Tengku Mukhtar, Tengku Maslina
UNSPECIFIED
Contributors:
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Name
Email / ID Num.
Thesis advisor
Putit, Lennora
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Department stores > Malaysia
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor of Business Administration Retail Management
Keywords: Mydin, store sales, profitability
Date: 1998
URI: https://ir.uitm.edu.my/id/eprint/95646
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  • Koleksi Akses Terhad | PTAR Utama | Shah Alam
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