A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar

Tengku Mukhtar, Tengku Maslina (1998) A study on effectiveness of Mydin Wholesale Emporium towards its promotional strategies in Klang Valley / Tengku Maslina Tengku Mukhtar. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

Responding to the important of promotion which can enhance the store sales and profitability, Mydin Wholesale Emporium should find an effective
way of their promotional strategies towards targeted customers. With the right promotional tools, the potential buyer will be aware of the store and
products exist.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Tengku Mukhtar, Tengku Maslina UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Putit, Lennora UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Department stores > Malaysia
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration Retail Management
Keywords:	Mydin, store sales, profitability
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/95646