The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo

Mohd Zayadi, Siti Nur Amalina and Mohd Fauzy Yeo, Nur Aryanni (2015) The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. [Student Project] (Unpublished)

Abstract

This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loyalty card toward customer loyalty. Thus, the theoretical framework was done from the previous journal. With a convenience sampling method used in this research, about 108 questionnaire distributed to the customers before the result have revealed relationship and significant of conceptual framework of this topic. Particularly, the four conceptual factors which are trust, satisfaction, attitude, commitment and loyalty card has been analyzed. Then, the result of the study would indicate the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Zayadi, Siti Nur Amalina
2013644416
Mohd Fauzy Yeo, Nur Aryanni
2013847724
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Shopping centers. Shopping malls
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Customer loyalty; Effectiveness; Loyalty card
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/31272
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