Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir

Abdul Nasir, Wan Nur Hidayah (2009) Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir. [Student Project] (Unpublished)

Abstract

The purpose of the study is to measure the customer satisfaction among Metro Driving Academy (MDA) through service offered. Customer satisfaction defines how to recognize when a customer is satisfied, and how to enhance satisfaction. In order to get the data, researcher had conducted a survey. From the finding, researcher receives a positive response from the respondents. This due from the reliability of the scale is above 0.6. Overall, respondents are very satisfied with the service offers in term of the course and training provided, facilities and equipment and thumb print system.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Nasir, Wan Nur Hidayah
2006129747
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Customer satisfaction; Service offers; Course; Training
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/31759
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