Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. [Student Project] (Unpublished)


Strategic marketing is one of the factors that can contribute to the successful of an organization in selling their product or service. This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. The objectives to the studies are (1) To examine the strategic marketing that can be used to build customer loyalty. (2) To identify either the brand can influence customer's choice and (3) to determine customer expectation in term of computer's brand.

This project paper consists of 6 Chapter which bring its own exploration to the topic being explored. Chapter one is comprehensive discussion about the respondent's background. Chapter 2 is the Literature Review where the topic and matters concerned Is explain related to the subject studied. Chapter three is the Theoretical Concept Framework where the theory and concept that being used for this research is discussed. Chapter four is the research methodology and design. It is the explanation being used in this research to gather the related information, which relates to the study, the sampling technique and the method used to analyze the data.

The finding that discussed in chapter five regard to the problem statement and objective of the study, while chapter 6 contain the conclusion and recommendation given by the researcher. Data coded and analyzed using Statistical Package for Social Science. Appendices and Bibliography attached are the relevant references and the list of books used for references in the study.


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