Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari

Baharom, Rozaireen and Johari, Juraiza Ezza (2013) Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. [Student Project] (Unpublished)

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Abstract

The aim of this paper is to examine the Factors Influence of Brand Loyalty on Power Ficos Company. There are five factors are examined by the researcher. The factors are product quality, price, promotion, service quality and design. There are 135 questionnaires has been distributed in area of Duyong, Melaka. From the recent research, three out of five of independent have significant to the factors influence brand loyalty on Power Ficos Technologies Company. The variables are design, service quality and price. The main objective of the study are to identify the level of brand loyalty towards Power Ficos Company, to determine the relationship between the factors influence and brand loyalty towards Power Ficos Company, to determine the factor that mostly contributes brand loyalty towards Power Ficos Company and to provide suggestion and recommendation to improving the brand loyalty towards Power Ficos Company.

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Item Type: Student Project
Creators:
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Baharom, Rozaireen
2010228546
Johari, Juraiza Ezza
2010579415
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 32688
Uncontrolled Keywords: Brand loyalty; Product quality; Service quality; Price; Promotion advertisement design.
URI: https://ir.uitm.edu.my/id/eprint/32688

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