Case Study : Shaklee Products (MALAYSIA) Sdn. Bhd. / Nor Farazatul Syafiza Mohammad Noor

Mohammad Noor, Nor Farazatul Syafiza (2021) Case Study : Shaklee Products (MALAYSIA) Sdn. Bhd. / Nor Farazatul Syafiza Mohammad Noor. [Entrepreneurship Project] (Unpublished)


For this case study, I would like to summarize about Shaklee Product, a company that selling food supplement product. This company famous and familiar throughout Malaysia, various ages have tried this product. The main location of this company is quite strategic as it located at Selangor also a few branches at Kuala Lumpur, Penang, Perak, Kelantan, Johor and Sabah. Forrest Clell Shaklee was an American chiropractor, philosopher and entrepreneur. He founded the Shaklee Corporation with his sons. Dr. Forrest C. Shaklee’s commitment of helping others live healthier lives began when he created the first multivitamin in the US over 100 years ago. Based on the observation made, I found this company product are free of artificial ingredients and harmful chemicals that consumer may find in competitive products, every single one of Shaklee products is gluten free and never test on animals and Shaklee Product cruelty free. Which mean they do not commit cruelty to animals as some products do. In addition, the company also manufactures products suitable for use of all ages, children to adults. A lot of consumer give positive feedback of this product include new customer. As a conclusion that can I make, by look at product manufactured using 100% natural and organic ingredients. I believe Shaklee Product are safe to consume and the company has also been trusted by the public.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohammad Noor, Nor Farazatul Syafiza
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Shaklee Product, food supplement product and natural and organic ingredients
Date: June 2021
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