Relationship between social media marketing and purchase intention of sports products among UiTM Seremban 3 students

This quantitative study examines the influence of social media marketing on sports product purchase intentions among 234 UiTM Seremban 3 students. Utilizing convenience sampling and a structured questionnaire, the research employs descriptive statistics and Pearson correlation analysis to identify key marketing factors and assess their relationship with student consumer behavior. The findings aim to provide strategic insights into the effectiveness of digital marketing patterns within the university demographic.