An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin

Kahadin, Ros Dalia (2010) An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. [Student Project] (Unpublished)

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Abstract

This case study was conducted to determine the best marketing and promotional tools that can be applied on to the BIT-e portal. For the Chapter 1 explains the background and the introduction of the research. Chapter 2 is explaining the literature review to support the research, while Chapter 3 explores the research methodology and the sampling technique. In Chapter 4 will discuss the finding and the last chapter is Chapter 5 will share the conclusion and the recommendation towards the finding. The finding shows that BIT-e is more focused on offline marketing rather than online marketing even though there had put e-commerce activity in the company's websites. Based on the finding, some recommendations have been suggested in order to help Boustead Information Technology Sdn. Bhd improved the marketing activities via online and also will enhance their service performance to increase profit.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Kahadin, Ros Dalia
2007137353
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Aziz, Anidah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 30640
Uncontrolled Keywords: E-commerce; Online marketing; Promotional tool
URI: https://ir.uitm.edu.my/id/eprint/30640

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