Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali

Ali, Mohammad Soffy Hanan (2017) Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. [Student Project] (Unpublished)

Abstract

Retailers nowadays are desperately to differentiate their offerings from others’ competitor as well as to enhance the desirability of products in order to catch and attract more attention among prospective customers. The purpose of this research is to identify the precedence of impulse buying decision among 99SpeedMart Bukit Kapar customers. this research will conducted at 99SpeedMart Bukit Kapar, Kapar, Selangor Darul Ehsan. The result of the present study will proves that there is a relationship and significant between impulse buying decision among 99SpeedMart Bukit Kapar customers and other three precedences factor of impulse buying decision which are promotion , packaging and in-store display. This study provides information as to promotion, packaging and in-store display should be considered an precedences element that stimulate and influence customer impulse buying decision and as support to increase the sales of volume at the 99SpeedMart Bukit Kapar outlet.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ali, Mohammad Soffy Hanan
2014621156
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohamed, Baderisang
UNSPECIFIED
Advisor
Ismail, Shahira
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honours (Marketing)
Keywords: Retailers, Stimulate, Promotion
Date: January 2017
URI: https://ir.uitm.edu.my/id/eprint/62149
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