Design and development of handle packaging for croffle with QR code and augmented reality technology

The packaging of food products plays an important role in attracting customer interest. There are many quality products that have been produced by Small and Medium Enterprises (SME) entrepreneurs, but fail to enter the foreign market. In era of Industrial Revolution 4.0, most packaging printing technology is more focused on the development and improvement of comfort for customers. Because, today most customers do not accept certain packaging, especially food packaging, which is food packaging in plastic containers, food is put in a plastic bag. So, it will easily roll in the plastic bag and can cause the condition of the food to be affected. Packaging comes out with the name handle packaging; it is designed with the objective to produce stable food packaging to maintain food quality and easy for customers to take anywhere. In addition, the material used is from 270 gsm art cards, which is easy to recycle and environmentally friendly. This packaging innovation renewal has been done as an additional feature to give a wide impact on a brand and also includes elements of Augmented Reality and QR codes, this is a current technology that allows customers to easily obtain information by simply scanning.