Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin

Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. [Student Project] (Unpublished)

Download

[thumbnail of PPb_MUHAMMAD HAIRI HIZWAN MOHD TERUDIN BM M 19_5.pdf] Text
PPb_MUHAMMAD HAIRI HIZWAN MOHD TERUDIN BM M 19_5.pdf

Download (662kB)

Abstract

This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 380 respondents as the sample size which 328 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that all of the hypothesis shows a positive relationship and significant between independent variables (brand concern, social influence, and product features) with the dependent variables (Millennials purchase decision). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Mohd Terudin, Muhammad Hairi Hizwan
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HE Transportation and Communications > Telephone industry
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25792
Uncontrolled Keywords: Purchase decision; Brand concern; Social influence; Product features
URI: https://ir.uitm.edu.my/id/eprint/25792

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries
  • ID Number

    25792

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item