Factors affecting employees in Sapura Energy intention to revisit mamak restaurants

This study is about Indian Muslim restaurant or Mamak restaurant that had many influence Malaysian revisit intention. A questionnaires were distributed and collected from employees in Sapura Energy Berhad, Seri Kembangan. The main focus of this research is to determine factors that affecting intention to revisit Mamak restaurants. The main method of data collection is based on quantitative method that is single data collection method. The result shows that food quality, service quality and ambiance are the three pivotal attributes which contribute to generating intention to revisit Mamak restaurants. Mamak restaurant owners should reasonably allocate their limited resources to restaurant attributes based on their contributions to customer revisit intention. The service quality is the main factor in this research where some customer are particular with this factor when there enter nay restaurant and not just Mamak restaurant.