Brand awareness is included in an important element to be as a success organization in
order to compete with others organizations that have the same activities. The aim of
this study was to investigate and study on KOPEKS brand awareness among
government employees in the district of Papar, Sabah. This study has focused on three
variables which are advertising, services, and benefits. The study sample was
composed of total respondents 176 in the government departments (federal, state, and
GLC) near to town of Papar. The result of factor analysis revealed two variables are
significant factors and only one variables not significant where the respondents have
knowledge and aware about KOPEKS. This research can provide management to get
information and recommendation how KOPEKS can increase the awareness among
government employees about KOPEKS services.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. John, Priscelie Lisa 2015282698 |
| Subjects: | H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Advertising > Advertising campaigns |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Brand awareness; Government employees; Advertising |
| Date: | December 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/43264 |
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43264.pdf
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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