Items where Subject is "Market surveys. Including brand choice. Brand loyalty"

Article

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun. (2022) International Journal of Art and Design (IJAD), 6 (1). pp. 43-51. ISSN 2710-5776

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3 (1). pp. 1-9. ISSN 2590-440X

The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6: 1. pp. 99-108. ISSN 2600-7274

The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob …[et al.]. (2017) Advances in Business Research International Journal, 3 (1). pp. 1-12. ISSN 2462-1838

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Book Section

University reputation and brand identity: student’s choice of educational institution / Che Nur Amalina S. Che Zainal and Amina Syarfina Abu Bakar. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 60.

Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

Monograph

Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. Industrial training project paper, Segamat, Johor.

Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Thesis

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin. (2013) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The effects of online review towards hotel intention / Nabilah Asraf Panchu and Nurbatrisyia Daud. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the promotion effectiveness of FAMA products at Seremban / Faizura Irda Ishak. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The affect of relationship marketing towards customer loyalty: a case study of Usaha Jaya Marketing (UJM) Jerteh, Terengganu / Nurzety Adawiyah Muhamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Effect of tourists’ attitude on the relationship of customer-based brand equity (CBBE) and destination brand loyalty : the case of visit beautiful Terengganu / Hilmy Othman. (2020) Masters thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Competitiveness of passenger and commercial vehicles sales in Malaysia between 2016 and 2017: constant market share analysis / Mohd Junaidi Razlan. (2020) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Corporate social responsibility disclosure in resource-based view and institutional theories context / Suzana San. (2011) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Modelling the relationship of internal marketing and employee performance in the oil and gas industry / Hurul Ain Zainal Abidin. (2019) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Student Project

Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] (Unpublished)

Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) [Student Project]

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) [Student Project] (Unpublished)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

Analysis of customer loyalty towards Askco Sdn. Bhd. / Hazwani Amira Abdul Jamil. (2018) [Student Project]

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. (2016) [Student Project] (Unpublished)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) [Student Project] (Unpublished)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) [Student Project] (Submitted)

Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman. (2012) [Student Project] (Unpublished)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. (2015) [Student Project] (Unpublished)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) [Student Project] (Unpublished)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. (2018) [Student Project] (Unpublished)

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. (2019) [Student Project] (Unpublished)

The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi. (2014) [Student Project] (Unpublished)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) [Student Project] (Unpublished)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) [Student Project] (Unpublished)

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. (2019) [Student Project] (Unpublished)

Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] (Unpublished)

Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. (2015) [Student Project] (Unpublished)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) [Student Project] (Unpublished)

The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. (2019) [Student Project] (Unpublished)

A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) [Student Project] (Unpublished)

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) [Student Project] (Unpublished)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) [Student Project] (Unpublished)

Influence of promotion mix strategies toward brand awareness at Niosh Certification Sdn. Bhd. in Bandar Baru Bangi, Selangor / Nur Syaza Muzhafar Azman Wong. (2018) [Student Project]

Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] (Unpublished)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) [Student Project] (Unpublished)

A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) [Student Project] (Unpublished)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) [Student Project] (Unpublished)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. (2013) [Student Project] (Unpublished)

The influence of money attitudes on young student consumers compulsive buying: Sabah perspective / Rusiyah Bandi. (2012) [Student Project] (Unpublished)

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. (2008) [Student Project] (Unpublished)

Customer loyalty of takaful industry: a case in Kuala Selangor / Syahir Afiq Shah Budin. (2018) [Student Project] (Submitted)

The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)

The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) [Student Project] (Unpublished)

Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir. (2011) [Student Project] (Unpublished)

Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. (2018) [Student Project] (Unpublished)

Multifunctional upholstered table / Nur Hayati Daud. (2014) [Student Project] (Unpublished)

Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

A study on online customer services in Motherhood.com.my/ Nur Salwa Fauzan. (2018) [Student Project]

Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) [Student Project] (Unpublished)

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

Factors influencing customer-based brand equity with repurchase intention towards RNS marketing company / Yasmin Hazwan Hanis Ho. (2017) [Student Project] (Unpublished)

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) [Student Project] (Unpublished)

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) [Student Project] (Unpublished)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) [Student Project] (Unpublished)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] (Unpublished)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] (Unpublished)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) [Student Project] (Unpublished)

SME development in Malaysia: challenges of SMES manufacturing sector to go abroad / Mohamad Shafik Ismail. (2011) [Student Project] (Unpublished)

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) [Student Project] (Unpublished)

Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Fun packaging : an assessment on children`s food packaging and its relation to healthy eating habit / Arzeanti Jafar. (2013) [Student Project] (Unpublished)

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. (2019) [Student Project] (Unpublished)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) [Student Project] (Unpublished)

A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) [Student Project] (Unpublished)

Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) [Student Project] (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) [Student Project] (Unpublished)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) [Student Project] (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) [Student Project] (Unpublished)

Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) [Student Project] (Unpublished)

A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] (Unpublished)

Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis. (2012) [Student Project] (Unpublished)

Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron. (2017) [Student Project] (Unpublished)

Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) [Student Project] (Unpublished)

The relationship between quality service by Enterprise Wide Risk Management (EWRM) towards customer satisfaction / Nurzalina Md Azlan. (2011) [Student Project] (Unpublished)

Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] (Unpublished)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

“The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] (Unpublished)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) [Student Project] (Unpublished)

Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) [Student Project] (Unpublished)

Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] (Unpublished)

Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. (2015) [Student Project] (Unpublished)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat. (2011) [Student Project] (Unpublished)

The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) [Student Project] (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria. (2016) [Student Project] (Unpublished)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) [Student Project] (Unpublished)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) [Student Project] (Unpublished)

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

A study of the relationship between celebrity endorsement and advertising effectiveness / Nurul Ain Mohamad Razi. (2014) [Student Project] (Unpublished)

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] (Unpublished)

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Influence of brand name on consumer decision making among UiTM Malacca City Campus students: ‘a study on international fast food industry’ / Julaiha Mohammad Marzuki and Nur Hidayah Syasya Zamri. (2016) [Student Project] (Unpublished)

Trust, commitment, and customer intimacy towards customer loyalty of Bank Islam in Kuala Lumpur / Muhammad Amirul Mukminin Mohammad Rosle. (2018) [Student Project] (Submitted)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) [Student Project] (Unpublished)

Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. (2020) [Student Project] (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar. (2022) [Student Project] (Submitted)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) [Student Project] (Unpublished)

The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. (2006) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) [Student Project] (Unpublished)

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) [Student Project] (Unpublished)

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) [Student Project] (Unpublished)

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] (Unpublished)

The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] (Unpublished)

The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. (2006) [Student Project] (Unpublished)

A study of female consumers satisfaction towards local skincare product / Aisyah Khairunisa Mohd Keefli. (2016) [Student Project] (Unpublished)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) [Student Project] (Unpublished)

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] (Unpublished)

A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) [Student Project] (Unpublished)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) [Student Project] (Unpublished)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. (2019) [Student Project] (Unpublished)

Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

Multipurpose study table using blockboard / Nur Syuhada Amira Mohd Saripudin. (2014) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir. (2020) [Student Project] (Unpublished)

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. (2019) [Student Project] (Unpublished)

The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. (2007) [Student Project] (Unpublished)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) [Student Project] (Unpublished)

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] (Unpublished)

Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. (2019) [Student Project] (Unpublished)

A study on customer’s satisfaction toward quality service provided by Bank Islam / Norlaili Mohd Yusof. (2008) [Student Project] (Unpublished)

The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] (Unpublished)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) [Student Project] (Unpublished)

In analyzing marketing mix of Tru-Design Sdn. Bhd. / Khairul Razak Moonier. (1992) [Student Project] (Unpublished)

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) [Student Project] (Submitted)

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha. (2010) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. (2020) [Student Project] (Unpublished)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) [Student Project] (Unpublished)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) [Student Project] (Unpublished)

Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. (2014) [Student Project] (Unpublished)

Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] (Unpublished)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) [Student Project]

A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

A study on the factors that influencing customers’ loyalty towards Islamic banking among Pejabat Daerah dan Tanah Maran’s (PDTM) staffs / Zubairi Aswad Omar. (2009) [Student Project] (Unpublished)

Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. (2019) [Student Project] (Unpublished)

Brand awareness of Peladang products in the context of social media : a case study of Pertubuhan Peladang Kawasan Batu Anam / Fatin Nur Sahirah Otahman. (2018) [Student Project]

Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) [Student Project] (Unpublished)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) [Student Project] (Unpublished)

1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) [Student Project] (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) [Student Project] (Unpublished)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) [Student Project] (Unpublished)

Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. (2011) [Student Project] (Unpublished)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) [Student Project] (Unpublished)

Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan. (2011) [Student Project] (Unpublished)

A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) [Student Project] (Unpublished)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) [Student Project] (Unpublished)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] (Unpublished)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. (2018) [Student Project] (Unpublished)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. (2019) [Student Project] (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) [Student Project] (Unpublished)

A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] (Unpublished)

Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) [Student Project] (Unpublished)

Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) [Student Project] (Unpublished)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) [Student Project] (Unpublished)

The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin. (2018) [Student Project] (Unpublished)

The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) [Student Project] (Unpublished)

Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. (2018) [Student Project] (Unpublished)

A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) [Student Project] (Unpublished)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] (Unpublished)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) [Student Project] (Unpublished)

Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. (2008) [Student Project] (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. (2010) [Student Project] (Unpublished)

To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] (Unpublished)

Factors influence the online customer satisfaction towards food online delivery / Siti Sarah Solehen. (2018) [Student Project] (Unpublished)

A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) [Student Project] (Unpublished)

Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. (2019) [Student Project] (Unpublished)

Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

A research on the potential market of Borneo Tropical Honey produced by Rural Development Corporation (KPD) / Nozie Sumil. (2012) [Student Project] (Unpublished)

A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] (Unpublished)

Factors influencing clothing interest of hijab among Muslim women in Klang Valley / Norhanim Syafuddin Tan. (2020) [Student Project] (Unpublished)

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) [Student Project] (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] (Unpublished)

Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) [Student Project] (Unpublished)

Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. (2018) [Student Project] (Unpublished)

The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos. (2015) [Student Project] (Unpublished)

Contribution of incentives towards establishment of local brand name to international market / Siti Rohimah Yusoff. (2010) [Student Project] (Unpublished)

The roles of brand satisfaction and brand experience on online banking towards brand loyalty / Muhammad Azrul Yusry. (2018) [Student Project] (Submitted)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

The success factors on marketing personal care product of JJWIDE Biotrade / Ahmad Nuraizat Zainal. (2018) [Student Project] (Unpublished)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) [Student Project] (Unpublished)

The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) [Student Project] (Unpublished)

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) [Student Project] (Unpublished)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) [Student Project] (Unpublished)

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. (2019) [Student Project] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) [Student Project] (Unpublished)

The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain. (2019) [Student Project] (Submitted)

The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli. (2018) [Student Project] (Unpublished)

Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli. (2016) [Student Project] (Submitted)

Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

Entrepreneurship Project

Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Business Plan : Stylo Goat Sdn Bhd / Azlini Muhamad ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Research Reports

Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) [Research Reports] (Unpublished)