Items where Subject is "Market surveys. Including brand choice. Brand loyalty"

Article

Abd Aziz, Norzalita and Ngah, Hafaz (2019) The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. (2005) Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Harun, Mohd Fauzi and Husain, Halim and Albakry, Nur Safinas and Nik Abdullah, Nik Narimah and Ramli, Zahara and Johari, Mohd Hisham and Wan Muhammad Zulkifli, Wan Nurul Izzati (2019) Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. (2019) e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2020) Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Jasman, Nornatasya Farina and Abdul Razak, Mohamed Razeef and Harun, Azahar (2022) The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun. (2022) International Journal of Art and Design (IJAD), 6 (1). pp. 43-51. ISSN 2710-5776

Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3 (1). pp. 1-9. ISSN 2590-440X

Sarkam, Saida Farhanah and Mohd Nasir, Nurul Syafika and Saad, Shatina (2019) The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

Wan Nawawi, Wan Nazriah and Ramli, Noorazlin and Anuar, Jazira and Mohd Kamal, Malina Hanum and Adzmy, Azahar (2022) The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6 (1): 7. pp. 99-108. ISSN 2600-7274

Yaakob, Siti Aisyah and Mohamad, Nur Syaahidah and Mohd Ghani, Nur Nashreena Aliya and Abd Rahman, Nur Ain and Othman, Abdul Kadir (2017) The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob …[et al.]. (2017) Advances in Business Research International Journal, 3 (1). pp. 1-12. ISSN 2462-1838

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Book Section

Che Zainal, Che Nur Amalina S. and Abu Bakar, Amina Syarfina (2021) University reputation and brand identity: student’s choice of educational institution / Che Nur Amalina S. Che Zainal and Amina Syarfina Abu Bakar. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 60.

Chee Hoo, Wong and Xioayan, Liu and Subramaniam, Kumarashvari (2021) Serial mediation of perceived quality and customer engagement on brand image and online purchase intention of premium hotels in China-a conceptual paper / Wong Chee Hoo, Liu Xioayan and Kumarashvari Subramaniam. (2021) In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS) 2021. Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 108.

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2019) Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Mohd Suki, Norazah and Sasmita, Jumiati (2014) Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

Monograph

Ab Rani, Nur Hanani (2016) Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani. (2016) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Mohd Hatta, Hazieqa Syabilla (2018) To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

Mohd Hatta, Hazieqa Syabilla (2018) A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. Industrial training project paper, Segamat, Johor.

Zaidi, Nur Faziera (2012) Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Thesis

Abd Aziz, Najdah (1999) A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Abdullah, Johari (2023) Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Ahmad, Zuraina and Usop, Shahbudin and Nik Razin, Nik Muhammad Nasuha (2013) Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin. (2013) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ahmad Farrid, Fasihah Farhanah (2022) The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Ahmad@ Taufik, Izuati and Mohamed, Abdul Malek and Talib, Mohd Sharom (2008) Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib. (2008) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

Anwar Fuad, Nurelyza Shaheera (2022) The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Asraf Panchu, Nabilah and Daud, Nurbatrisyia (2019) The effects of online review towards hotel intention / Nabilah Asraf Panchu and Nurbatrisyia Daud. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Bujang, Zamal (1999) A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Ishak, Faizura Irda (2006) A study on the promotion effectiveness of FAMA products at Seremban / Faizura Irda Ishak. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Kamarulzaman, Mohd Kamarulredzal (2013) A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Muhamad, Nurzety Adawiyah (2015) The affect of relationship marketing towards customer loyalty: a case study of Usaha Jaya Marketing (UJM) Jerteh, Terengganu / Nurzety Adawiyah Muhamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Othman, Hilmy (2020) Effect of tourists’ attitude on the relationship of customer-based brand equity (CBBE) and destination brand loyalty : the case of visit beautiful Terengganu / Hilmy Othman. (2020) Masters thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Razlan, Mohd Junaidi (2020) Competitiveness of passenger and commercial vehicles sales in Malaysia between 2016 and 2017: constant market share analysis / Mohd Junaidi Razlan. (2020) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

San, Suzana (2011) Corporate social responsibility disclosure in resource-based view and institutional theories context / Suzana San. (2011) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

Zainal Abidin, Hurul Ain (2019) Modelling the relationship of internal marketing and employee performance in the oil and gas industry / Hurul Ain Zainal Abidin. (2019) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Student Project

A. Mojitoh, Marsha Babie (2014) Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] (Unpublished)

Ab Rani, Nur Hanani (2018) Factors affecting brand awareness of feminine hygiene products for libresse among UiTM Puncak Alam students / Nur Hanani Ab Rani. (2018) [Student Project]

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

Abd Malik, Nurfarrahain (2018) Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) [Student Project] (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Abdul Aziz, Onn Yakqub (2015) Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

Abdul Jamil, Hazwani Amira (2018) Analysis of customer loyalty towards Askco Sdn. Bhd. / Hazwani Amira Abdul Jamil. (2018) [Student Project]

Abdul Majid, Muhammad Faheem and Hussin, Niftahul Janna (2016) The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. (2016) [Student Project] (Unpublished)

Abdul Malek, Rosmalawaty and Abd Rahman, Fathiah (2015) The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) [Student Project] (Unpublished)

Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Abdul Manan, Mohd Zamri (1999) Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) [Student Project] (Submitted)

Abdul Rahman, Mohammad Hasrul (2012) Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman. (2012) [Student Project] (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Abdull, Sharidah (2011) Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. (2015) [Student Project] (Unpublished)

Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) [Student Project] (Unpublished)

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. (2018) [Student Project] (Unpublished)

Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. (2019) [Student Project] (Unpublished)

Abu Bakar, Muhammad Abd Hakim and Mohd Lazi, Rafizah (2014) The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi. (2014) [Student Project] (Unpublished)

Abu Bakar, Noor Ain (2014) Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] (Unpublished)

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

Adam, Afzainizah (1999) An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

Ahmad, Nor Fardiana and Mohd Jama, Nur Hazwani (2016) The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

Ahmad Foad, Nurwasila (2009) A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) [Student Project] (Unpublished)

Ahmad Fuzi, Aliaa (2012) A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

Ahmad Zolkifli, Yasmin Kaisah (2019) Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. (2019) [Student Project] (Unpublished)

Ali, Mohammad Soffy Hanan (2017) Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) [Student Project] (Unpublished)

Ali, Roslina (1998) A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Ammong, Mohammad Afiq (2016) Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] (Unpublished)

Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. (2015) [Student Project] (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. (2013) [Student Project] (Unpublished)

Asim, Norasimah (2014) The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Ayob, Azaliana (2019) Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. (2019) [Student Project] (Unpublished)

Ayon, Nor Amira (2011) A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) [Student Project] (Unpublished)

Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) [Student Project] (Unpublished)

Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) [Student Project] (Unpublished)

Azman Wong, Syaza Muzhafar (2018) Influence of promotion mix strategies toward brand awareness at Niosh Certification Sdn. Bhd. in Bandar Baru Bangi, Selangor / Nur Syaza Muzhafar Azman Wong. (2018) [Student Project]

Azmi, Amira Zahida (2017) Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] (Unpublished)

Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

Azmi, Syafiq Aqmal (2017) The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) [Student Project] (Unpublished)

Baharin, Roemilia (2015) A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Baharom, Rozaireen and Johari, Juraiza Ezza (2013) Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) [Student Project] (Unpublished)

Bakarudin, Nur Liyana (2015) Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. (2015) [Student Project] (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Bakhari, Mohd Azlan (2013) Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. (2013) [Student Project] (Unpublished)

Bandi, Rusiyah (2012) The influence of money attitudes on young student consumers compulsive buying: Sabah perspective / Rusiyah Bandi. (2012) [Student Project] (Unpublished)

Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. (2008) [Student Project] (Unpublished)

Budin, Syahir Afiq Shah (2018) Customer loyalty of takaful industry: a case in Kuala Selangor / Syahir Afiq Shah Budin. (2018) [Student Project] (Submitted)

Casey Julian, Maydona (2016) The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. (2010) [Student Project] (Unpublished)

Che Mat Nasir, Noryusniza (2011) Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir. (2011) [Student Project] (Unpublished)

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. (2018) [Student Project] (Unpublished)

Daud, Nur Hayati (2014) Multifunctional upholstered table / Nur Hayati Daud. (2014) [Student Project] (Unpublished)

Denis Joimot, Daniel Niven (2011) Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

Duyok, Nazratul Radiah (2008) The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

Fauzan, Nur Salwa (2018) A study on online customer services in Motherhood.com.my/ Nur Salwa Fauzan. (2018) [Student Project]

Francis, Frederic (2011) Study on the key factor influencing customer 's loyalty to the Nike brand / Frederic Francis. (2011) [Student Project] (Unpublished)

Ghazali, Mohamed Zahid (2006) A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Hamizal, Ummi Farhana (2019) Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) [Student Project] (Unpublished)

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

Hanis Ho, Yasmin Hazwan (2017) Factors influencing customer-based brand equity with repurchase intention towards RNS marketing company / Yasmin Hazwan Hanis Ho. (2017) [Student Project] (Unpublished)

Harun, Mohd Ilham (2009) Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) [Student Project] (Unpublished)

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) [Student Project] (Unpublished)

Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. (2015) [Student Project] (Unpublished)

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

Hormon @ Gracie, Jassie (2012) The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Ibrahim, Nazirah (2013) Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. (2018) [Student Project] (Unpublished)

Ismail, Mohamad Shafik (2011) SME development in Malaysia: challenges of SMES manufacturing sector to go abroad / Mohamad Shafik Ismail. (2011) [Student Project] (Unpublished)

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. (2011) [Student Project] (Unpublished)

Jaafar, Mohd Edzhar (2014) Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Jafar, Arzeanti (2013) Fun packaging : an assessment on children`s food packaging and its relation to healthy eating habit / Arzeanti Jafar. (2013) [Student Project] (Unpublished)

Jamal, Nur Ainul Mardiah (2019) Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. (2019) [Student Project] (Unpublished)

Jamaludin, Noranisha and Suhaimi, Nur Farah (2013) Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. (2018) [Student Project] (Unpublished)

Jasni, Nur Aisyah (2015) A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni. (2015) [Student Project] (Unpublished)

Johari, Nor Azrine (2014) Factor influencing purchase intention of Starbuck's coffee among customer in Kota Kinabalu / Nor Azrine Johari. (2014) [Student Project] (Unpublished)

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

Johari, Nurul Afifah Aniqah (2020) The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

John, Priscelie Lisa (2018) A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

John Lainsin, Hieronimus (2014) Relationship of purchase orientation and loyalty, the moderating impact on satisfaction among restaurant's consumers / Hieronimus John Lainsin. (2014) [Student Project] (Unpublished)

Jonathan, Katrina (2016) Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

Junoh, Rosmanira (1999) The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) [Student Project] (Unpublished)

Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) [Student Project] (Unpublished)

Kamaruddin, Shahrul Akmal (1997) A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Kamarudzaman, Murni Izzati (2015) A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. (2015) [Student Project] (Unpublished)

Kamarun Saman, Nor Atikah (2011) Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. (2011) [Student Project] (Unpublished)

Kassim, Kamarul Anaz (2013) A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] (Unpublished)

Kata, Nortini (2015) Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

Louis, Violet Vivienne (2012) Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis. (2012) [Student Project] (Unpublished)

Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Masood, Rahaidawiah (1999) A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

Masri, Siti Syazwini (2013) A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

Masron, Nur Syuhadah (2017) The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron. (2017) [Student Project] (Unpublished)

Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) [Student Project] (Unpublished)

Md Azlan, Nurzalina (2011) The relationship between quality service by Enterprise Wide Risk Management (EWRM) towards customer satisfaction / Nurzalina Md Azlan. (2011) [Student Project] (Unpublished)

Md Desa, Suhana (2009) Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

Md Noh, Mohd Darus (2011) “The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. (2011) [Student Project] (Unpublished)

Md Ridzuan, Radziah (2009) Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. (2009) [Student Project] (Unpublished)

Md Rodhi, Tuty Rubiyanti (2011) Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] (Unpublished)

Md Said, Rabiatul Ain (2015) Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. (2015) [Student Project] (Unpublished)

Mihat, Muhamad Sukur (2011) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat. (2011) [Student Project] (Unpublished)

Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) [Student Project] (Unpublished)

Mohamad, Fadhilah (1999) An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

Mohamad Fuad, Norfarhana (2015) Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

Mohamad Hasim, Nur Syafiqah Aqilah and Zakaria, Saidatul Karimah (2016) The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria. (2016) [Student Project] (Unpublished)

Mohamad Jaffar, Nurul Huda (2010) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) [Student Project] (Unpublished)

Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) [Student Project] (Unpublished)

Mohamad Nor, Mohamad Saharulazrin (2013) A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Mohamad Razi, Nurul Ain (2014) A study of the relationship between celebrity endorsement and advertising effectiveness / Nurul Ain Mohamad Razi. (2014) [Student Project] (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

Mohammad Marzuki, Julaiha and Zamri, Nur Hidayah Syasya (2016) Influence of brand name on consumer decision making among UiTM Malacca City Campus students: ‘a study on international fast food industry’ / Julaiha Mohammad Marzuki and Nur Hidayah Syasya Zamri. (2016) [Student Project] (Unpublished)

Mohammad Rosle, Muhammad Amirul Mukminin (2018) Trust, commitment, and customer intimacy towards customer loyalty of Bank Islam in Kuala Lumpur / Muhammad Amirul Mukminin Mohammad Rosle. (2018) [Student Project] (Submitted)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. (2014) [Student Project] (Unpublished)

Mohd Amin, Muhammad Fathul Bari (2020) Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. (2020) [Student Project] (Unpublished)

Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

Mohd Azhar, Noramni (2022) The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar. (2022) [Student Project] (Submitted)

Mohd Aznam, Mohd Fitri (2010) The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) [Student Project] (Unpublished)

Mohd Daud, Mohd Fadzil (2006) The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. (2006) [Student Project] (Unpublished)

Mohd Daud, Noorazura (1999) Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) [Student Project] (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. (2018) [Student Project] (Unpublished)

Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) [Student Project] (Unpublished)

Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] (Unpublished)

Mohd Jaafar, Siti Nabila (2014) The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] (Unpublished)

Mohd Kasim, Siti Hajar (2006) The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. (2006) [Student Project] (Unpublished)

Mohd Keefli, Aisyah Khairunisa (2016) A study of female consumers satisfaction towards local skincare product / Aisyah Khairunisa Mohd Keefli. (2016) [Student Project] (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. (2018) [Student Project] (Unpublished)

Mohd Noh, Saidatul Zafirah (2011) To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] (Unpublished)

Mohd Nor, Siti Aishah (2018) A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) [Student Project] (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Mohd Saleh, Nur Salihah (2008) Factors of influencing towards using electronic banking among the workers of Tenaga Nasional Berhad at Felda Jengka, Pahang Darul Makmur / Nur Salihah Mohd Saleh. (2008) [Student Project] (Unpublished)

Mohd Salim, Syazwani (2019) Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. (2019) [Student Project] (Unpublished)

Mohd Sani, Siti Qurratu Ain (2018) Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani. (2018) [Student Project]

Mohd Saripudin, Nur Syuhada Amira (2014) Multipurpose study table using blockboard / Nur Syuhada Amira Mohd Saripudin. (2014) [Student Project] (Unpublished)

Mohd Shafie, Mohd Shamsol (2000) A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Mohd Shahrir, Syara Izreen (2020) The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir. (2020) [Student Project] (Unpublished)

Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. (2019) [Student Project] (Unpublished)

Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. (2007) [Student Project] (Unpublished)

Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

Mohd Suharman, Nur Iman (2020) Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. (2020) [Student Project] (Unpublished)

Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] (Unpublished)

Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. (2019) [Student Project] (Unpublished)

Mohd Yusof, Norlaili (2008) A study on customer’s satisfaction toward quality service provided by Bank Islam / Norlaili Mohd Yusof. (2008) [Student Project] (Unpublished)

Mohd Zayadi, Siti Nur Amalina and Mohd Fauzy Yeo, Nur Aryanni (2015) The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] (Unpublished)

Mohd Zulkifli, Muhammad Zul Fathi (2020) A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

Mohiden, Noor Athirah (2022) Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) [Student Project] (Unpublished)

Moonier, Khairul Razak (1992) In analyzing marketing mix of Tru-Design Sdn. Bhd. / Khairul Razak Moonier. (1992) [Student Project] (Unpublished)

Muhamad Rosely, Haslinda (2002) A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) [Student Project] (Submitted)

Muhd Radzi, Siti Hajar and Azmi, Nur Ummaimah (2017) Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

Muin, Suzanty (2011) A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

Mukhtar, Fazmalia (2004) A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

Musa, Aishah and Ahmad, Nor Azirah (2017) Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

Mustafa, Lily Muliana (2013) An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Mustapha, Nur Arfah (2010) Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha. (2010) [Student Project] (Unpublished)

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

Noor Azam, Muhammad Afiq (2020) To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. (2020) [Student Project] (Unpublished)

Noor Azizi, Syaza (2015) Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) [Student Project] (Unpublished)

Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) [Student Project] (Unpublished)

Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. (2014) [Student Project] (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. (2014) [Student Project] (Unpublished)

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

Norizan, Ain Izzati (2018) The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. (2018) [Student Project]

Nurullah, Mariza (2010) A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

Omar, Zubairi Aswad (2009) A study on the factors that influencing customers’ loyalty towards Islamic banking among Pejabat Daerah dan Tanah Maran’s (PDTM) staffs / Zubairi Aswad Omar. (2009) [Student Project] (Unpublished)

Osman, Nur ‘Atiqah (2019) Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. (2019) [Student Project] (Unpublished)

Otahman, Fatin Nur Sahirah (2018) Brand awareness of Peladang products in the context of social media : a case study of Pertubuhan Peladang Kawasan Batu Anam / Fatin Nur Sahirah Otahman. (2018) [Student Project]

Perman, Nadirah (2017) Consumer brand equity: A case study on Agromas product by Federal Agricultural Marketing Authority (FAMA). (2017) [Student Project] (Unpublished)

Pg Abdullah, Dk Nur Azera (2014) The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

Pg Othman, Dk Nurul Atiqah (2014) A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Pius Ganggan, Eldiana Sharon (2014) A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Po’at, Siti Khairiani (2014) Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) [Student Project] (Unpublished)

Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) [Student Project] (Unpublished)

Raja Ali, Raja Siti Zalina (1999) A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

Raja Yahaya Aziz, Raja Arif Iskandar (2011) A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) [Student Project] (Unpublished)

Rashid, Nur Farahin (2011) 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) [Student Project] (Unpublished)

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

Razali, Nurzeela (2014) A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) [Student Project] (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

Rohman, Noor Asyikin (2007) The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) [Student Project] (Unpublished)

Roslaili, Lily Suryana (2011) Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. (2011) [Student Project] (Unpublished)

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) [Student Project] (Unpublished)

Roslan, Siti Nur Fashah (2011) Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan. (2011) [Student Project] (Unpublished)

Rosly, Muhamad Radzi (2013) A study on the confidence level of international halal labelled products among Muslim consumers / Muhamad Radzi Rosly. (2013) [Student Project] (Unpublished)

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) [Student Project] (Unpublished)

Ruslan, Nur Diana and Ghafar, Nur Fatihah (2016) Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] (Unpublished)

Ruslan, Qhairun (2018) Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. (2018) [Student Project] (Unpublished)

Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. (2019) [Student Project] (Unpublished)

Saadon, Nur Faziana (2015) Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

Saidin, Sainah (2015) A study on women`s preference towards imported cosmetics over local products in Kota Kinabalu, Sabah / Sainah Saidin. (2015) [Student Project] (Unpublished)

Sajari, Asmawati (2011) A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] (Unpublished)

Salleh, Siti Aminah (2009) Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) [Student Project] (Unpublished)

Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. (2014) [Student Project] (Unpublished)

Samat, Norafifi (2014) The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) [Student Project] (Unpublished)

Samsudin, Noor Syafiqah (2018) The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin. (2018) [Student Project] (Unpublished)

Samsusah, Noor Sharyina (2009) The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. (2009) [Student Project] (Unpublished)

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. (2018) [Student Project] (Unpublished)

Sarimon, Noor Amirah and Shihaimi, Syamimi Hamizah (2014) A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. (2014) [Student Project] (Unpublished)

Saripin, Nur Azimah (2014) The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] (Unpublished)

Shafie, Siti Nurbadriah (2011) The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) [Student Project] (Unpublished)

Shaik Ismail, Sharizza (2008) Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. (2008) [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. (2010) [Student Project] (Unpublished)

Sharifudin, Siti Norshafida (2018) To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)

Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] (Unpublished)

Solehen, Siti Sarah (2018) Factors influence the online customer satisfaction towards food online delivery / Siti Sarah Solehen. (2018) [Student Project] (Unpublished)

Suhaimi, Ermi Sharlida (2006) A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi. (2006) [Student Project] (Unpublished)

Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. (2019) [Student Project] (Unpublished)

Sulaiman, Nur Ain Farhana and Khairul Azman, Nurul Najwa (2015) Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) [Student Project] (Unpublished)

Sullang, Babyiana (2014) A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

Sumil, Nozie (2012) A research on the potential market of Borneo Tropical Honey produced by Rural Development Corporation (KPD) / Nozie Sumil. (2012) [Student Project] (Unpublished)

Suradi, Rasmah (2013) A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] (Unpublished)

Syafuddin Tan, Norhanim (2020) Factors influencing clothing interest of hijab among Muslim women in Klang Valley / Norhanim Syafuddin Tan. (2020) [Student Project] (Unpublished)

Syed Hamid, Syed Mohamed Syahir and Ab Malek, Noor Hananie (2015) Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. (2015) [Student Project] (Unpublished)

Syed Ismail, Sharifah Anita Alsagoff (1998) A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Tamrin, Janessa (2014) The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] (Unpublished)

Tibok, Erica Joanne (2015) Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

Tuan Ismail, Tuan Farah Azlinda (2020) The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

Tuan Muhammad Kamal, Tuan Nur Azyyati (2009) The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) [Student Project] (Unpublished)

Victor, Valerie Diane (2016) Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

Yaacob, Azliza (1998) A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

Yahya, Siti Najwa (2018) Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. (2018) [Student Project] (Unpublished)

Yunos, Siti Norjanah (2015) The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos. (2015) [Student Project] (Unpublished)

Yusoff, Siti Rohimah (2010) Contribution of incentives towards establishment of local brand name to international market / Siti Rohimah Yusoff. (2010) [Student Project] (Unpublished)

Yusry, Muhammad Azrul (2018) The roles of brand satisfaction and brand experience on online banking towards brand loyalty / Muhammad Azrul Yusry. (2018) [Student Project] (Submitted)

Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

Zaidi, Nur Faziera (2018) Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

Zainal, Ahmad Nuraizat (2018) The success factors on marketing personal care product of JJWIDE Biotrade / Ahmad Nuraizat Zainal. (2018) [Student Project] (Unpublished)

Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) [Student Project] (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) [Student Project] (Unpublished)

Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) [Student Project] (Unpublished)

Zakaria, Nik Mohd Hanis (2009) The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) [Student Project] (Unpublished)

Zaludin, Fatin Asfea (2019) The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. (2019) [Student Project] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Zulkarnain, Tun Frisha Fazara (2009) The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) [Student Project] (Unpublished)

Zulkarn’ain, Nur Lailasari (2019) The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain. (2019) [Student Project] (Submitted)

Zulkifli, Noor Fadzlina (2018) The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli. (2018) [Student Project] (Unpublished)

Zulkifli, Nurul 'ain and Mohd Lazim, Nurul Azwani and Zulkifli, Fatin Humaira' (2016) Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli. (2016) [Student Project] (Submitted)

Zulkifli, Zulhazim (2014) Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

Entrepreneurship Project

Abdul Rahman, Nuradibah and Mugien, Hanee and Abd Samad, Nabila and Ahmad, Muhammad Amin and Jamaluddin, Shamin Junaidi (2008) Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Muhamad, Azlini and Saufi, Halimatusaadiah and Zarizal, Siti Zulaikha and Dahwani, Muhammad Fitri and Abu Bakar, Erraine Ruszeqkha (2009) Business Plan : Stylo Goat Sdn Bhd / Azlini Muhamad ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Ramli, Mohd Akhtar and Mohd Yazid, Hakimie Amin and Baharuddin, Mohd Salmi and Ali Sabri, Muhammad Amirudin (2009) Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Research Reports

Abd Halim, Muhammad Abi Sofian and Wan Ab Aziz, Wan Asri and Zakaria, Zainuddin (2008) Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. (2015) [Research Reports] (Unpublished)