A study on online customer services in Motherhood.com.my/ Nur Salwa Fauzan

Fauzan, Nur Salwa (2018) A study on online customer services in Motherhood.com.my/ Nur Salwa Fauzan. [Student Project]


A key component in the successful business organization is by having a good customer service to manage and maintain the good relationship with customer.
However, gaps abound in the execution of this important service such that the organization’s progress is frustrated. The purpose of this study was to study the online customer service in Motherhood.com.my with the aim of making relevant recommendations that can enhance the role played of customer service in ensuring that the corporate remains profitable and competitive in the market. The research study is by implementing the quantitative method and use simple random sampling in selecting the respondents from the population. A set of questionnaires has been develop based on the relevant literature review and 21 questions were asked to the customer for collect the demographic information and identify the relationship between dependant variable (online customer service) and independent variable (customer satisfaction, customer loyalty, and business performance). Finding of this study shows that customer satisfaction and business performance do affect the Motherhood online customer service.


Item Type: Student Project
Email / ID Num.
Fauzan, Nur Salwa
Email / ID Num.
Thesis advisor
Shaik Alaudeen, Muharratul Sharifah
Subjects: H Social Sciences > HB Economic Theory. Demography > Demographic surveys
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Faculty of Business Management
Keywords: Motherhood, Customer satisfaction, Customer service, Customer loyalty, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/55336
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