Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid

Abdul Majid, Mohamad Azlan (2000) Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. [Student Project] (Unpublished)

Download

[thumbnail of 33371.pdf] Text
33371.pdf

Download (52kB)

Abstract

The food processing business has become an important industry in the Malaysian economy. The increasing number of the total population made the demand for food consumption to increase. But there will be a shortage of food supply for the country if there is no development in the food industry. Sheera Food Industry is a food processing company. Food processing is categorized under manufacturing because the finished product goes through the "process" before it is distributed to the final user. The main reason to the existing of Sheera Food Industries is first to introduced its new product; called Sheera Tamarind Puree for household consumption. To introduce new product requires a lot of planning and implementation. While some products enjoy instant success, others require time and marketing effort before significant growth begins. So, a careful implementation and control of the marketing plan will ensure the success of the new product.
Usually, when new product has a potential for rapid acceptance, producers will expect a vigorous competition. In this case, the plan should focus on the potential competitor. With slowly accepted product like the tamarind puree, the marketing strategy should focus on market development and product.
In addition, because the final consumer purchases the product, the producer must also give attention to its production standards to ensure high quality standards of the product.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abdul Majid, Mohamad Azlan
98701468
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zakaria, Hajjah Normah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Management > Product management > New products
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Item ID: 33371
Uncontrolled Keywords: Marketing, Food Industries, UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/33371

Fulltext

Fulltext is available at:
  • Bilik Penyelidikan dan Harta Intelek | PTDI | Segamat
  • ID Number

    33371

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item