Imaana scarf / Nur Ayunie Shaharuddin

Shaharuddin, Nur Ayunie (2018) Imaana scarf / Nur Ayunie Shaharuddin. [Entrepreneurship Project] (Unpublished)


Iman'a scarft is a business that carries out online business for hijab product. Hijab products consists of inspired for all design and good quality products. This business is created to provide an opportunity to all customers who love the many design and good quality clothes, want to have them at affordable prices. Apart from selling products to consumers, Imaana scarf also provides useful info and tips to customer know about the material of the scarf in the market and the way how to wear the scarf on daily life. Retaining Imaana scarf customers is a very strong suit for this business and I used some of strategies in place to ensure that my customers remain happy with my products and services. This can be achieved if I employ the best customer services executives who are adept at handling orders, promptly attending to complaints and inquire. I also intend to provide a listening ear to my clients for feedback that will help make the company progress. Problem for issue so far is' there is a lot of scarf brand in market. So, I have to convince my customer that I also create a good product for my scarf and a good material of the scarf that they can wear it daily. The challenges during this is to encourage customer and build their trust to buy my product because customer nowadays more interest on the well branded scarf that already established in the market. In addition to reinforcing strategies for maintaining customer loyalty towards Imaana Scarf, expanding and exploring ways to promote this online products and services business in social media is important. Skill and ways to known how to attract customer are important. I also create Facebook to expand my business through social media and learn how to post Facebook post business whether teaser product, soft sell and hard sell.


Item Type: Entrepreneurship Project
Email / ID Num.
Shaharuddin, Nur Ayunie
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: hijab, business, product
Date: August 2018
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