Brand Uniqlo / Siti Nur Hasma Hani Izani

Izani, Siti Nur Hasma Hani (2021) Brand Uniqlo / Siti Nur Hasma Hani Izani. [Entrepreneurship Project] (Submitted)


Ogori Shōji was founded in March 1949 in Ube, Yamaguchi based company A Yamaguchi. In May 1984, a unisex casual wear store called "Exclusive Clothing Warehouse" opened in Fukuro-machi, Naka-ku, Hiroshima. The brand was going to be registered as a shortened contraction of "unique clothing" for the first during administration work in Hong Kong for registering the brand. The brand name was born in 1988 when the charge of registration misread the "C" as "Q," and Tadashi Yanai changed the store name to "Uniqlo" in 1989 in Japan. The name of the company was changed from "Ogori Shōji" to "Fast Retailing" in September 1991 and by April 1994, there were over 100 Uniqlo stores operating across Japan. Uniqlo could be a Japanese fashion complete that has pan-global quality. Uniqlo that could be owned subsidiary of quick marketing Co. Ltd, could be a specialist in casual vesture although Uniqlo could be a huge complete of cheap vesture in Asia the complete is nevertheless to choose up in different elements of the planet although they need established their presence there. Uniqlo was 1st established in Japan within the 1940’s as a men’s casual vesture complete. It had been throughout the eighties that it started growing into an enormous complete in Japan and the company captive into women’s wear and different classes of vesture. Brand Uniqlo is also the world’s fourth largest fashion retailer, and it has had major presence in the Asian market. I might think all people in this world knew this brand and some people already bought it. Some people might make Uniqlo as their favourite clothing brand and because of the intense competition in the fashion industry, Uniqlo always improve their quality from day to day. Uniqlo has been quick to adapt to foreign cultures without diluting its Japanese values and the company has been popular for the quirky styling and 4 innovative designs in casual wear. As of the year, 2018 Uniqlo has a chain of 13000 stores spread across 20 countries in Europe, Asia Pacific, and America.


Item Type: Entrepreneurship Project
Email / ID Num.
Izani, Siti Nur Hasma Hani
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Uniqlo, Japanese fashion, fashion industry, casual vesture and clothing
Date: 2021
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