Abu Bakar, Rusnita
(2000)
A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar.
Degree thesis, Universiti Teknologi MARA, Terengganu.
Abstract
This project paper is aimed at studying the customer’s perception on Sime Tyres products in Alor Setar area. It is important to study the customer’s perception since it will helped the company to improve their performance in order to meet their customer’s requirement.
In order to obtain the data, 300 questionnaires were distributed from house to house by using mail survey method. The sample was selected by using the convenience sampling method. The findings and hypothesis were analyzed by using Statistical Program for Social Science (SPSS program).
The perception was examined through 3 major variables namely product performance, price and promotion.
Item Details
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Abu Bakar, Rusnita 98425468 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Zakaria, Farok UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
| Programme: | Bachelor Of Business Administration (Hons) Marketing |
| Keywords: | Sime Tyres Products ; Alor Setar ; Customer’s Perception ; Customer’s Requirement |
| Date: | October 2000 |
| URI: | https://ir.uitm.edu.my/id/eprint/59946 |
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