A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar

Abu Bakar, Rusnita (2000) A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

This project paper is aimed at studying the customer’s perception on Sime Tyres products in Alor Setar area. It is important to study the customer’s perception since it will helped the company to improve their performance in order to meet their customer’s requirement.
In order to obtain the data, 300 questionnaires were distributed from house to house by using mail survey method. The sample was selected by using the convenience sampling method. The findings and hypothesis were analyzed by using Statistical Program for Social Science (SPSS program).
The perception was examined through 3 major variables namely product performance, price and promotion.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Abu Bakar, Rusnita 98425468
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zakaria, Farok UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Sime Tyres Products ; Alor Setar ; Customer’s Perception ; Customer’s Requirement
Date:	October 2000
URI:	https://ir.uitm.edu.my/id/eprint/59946