Items where Subject is "Branding (Marketing)"

Article

Relationship between brand equity and consumer purchase decision: a case of an international brand of footwear / Fadilah Siali ... [et al.]. (2016) International Journal of Service Management and Sustainability (IJSMS), 1 (1): 5. pp. 58-75. ISSN 2550-1569

Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837

The digital endorser: how do virtual influencers impact destination brand engagement? / Xinying Yuan and Faiz Izwan Anuar. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 928-944. ISSN 1985-8914 ; 2590-3837

Literature analysis of the emotional colours in big brand logo design / Nik Nahdiya Nik Kamaruzaman and Marhainis Jamaludin. (2023) Journal of Mathematics and Computing Science, 9 (2): 10. pp. 149-158. ISSN 0128-0767

Examining the impact of celebrity endorsement on student’s purchase intention of smartphone / Zarith Delaila Abd Aziz and Zarith Thuraya Abd Aziz. (2021) Advances in Business Research International Journal (ABRIJ), 7 (2): 9. pp. 241-249. ISSN 2462-1838

The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 10. pp. 250-282. ISSN 2550-1631

Revisiting the issues of co-branding / Nur Syuhaada Kharil Anuar ... [et al.]. (2021) Jurnal Intelek, 16 (2): 2. pp. 11-19. ISSN 2682-9223

Building brand identity through social media platform during Covid-19 pandemic / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan. (2022) Jurnal Intelek, 17 (1): 15. pp. 151-163. ISSN 2231-7716

The mean end chain theory for private label brand (PLB) / Azahar Yusoff, Hatinah Abu Bakar and Alinawati Ab Aziz. (2022) Journal of Contemporary Social Science Research, 7 (2). pp. 9-17. ISSN 0128-2697

Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani. Advances in Business Research International Journal, 8 (3). pp. 65-73. ISSN 2462-1838

Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria … [et al.]. (2023) Jurnal Intelek, 18 (2): 1. pp. 1-15. ISSN 2682-9223

Emerging trends and research patterns in international branding strategies: A bibliometric analysis / Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar. (2023) Social and Management Research Journal (SMRJ), 20 (2): 10. pp. 117-135. ISSN 0128-1089

Sport mega-brands : case studies in international marketing / James Santomier. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 127-151. ISSN 0128-7494

Retailer corporate branding / Sharifah Faridah Syed Alwi. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 55-67. ISSN 0128-7494

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. (2007) Social and Management Research Journal (SMRJ), 4 (1). pp. 27-38. ISSN 1675-7017

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. (2011) Social and Management Research Journal (SMRJ), 8 (2). pp. 29-36. ISSN 1675-7017

Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. (2017) Social and Management Research Journal (SMRJ), 14 (2). pp. 56-69. ISSN 1675-7017

City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad. (2018) E-Journal of Media and Society, 1 (1). pp. 1-13. ISSN 2682-9193

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. (2017) Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. (2017) Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Classification of Islamic social enterprises (ISE) in Malaysia based on economic sectors / Muhammad Iqmal Hisham Kamaruddin and Sofiah Md Auzair. (2018) Management & Accounting Review (MAR), 17 (2): 2. pp. 21-50. ISSN 2550-1895

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 31-38. ISSN 2682-7840

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. (2011) Voice of Academia (VOA), 6 (2). pp. 39-56. ISSN 2682-7840

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 61-68. ISSN 2682-7840

Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 35-42. ISSN 550-1429

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]. (2020) Voice of Academia (VOA), 16 (1). pp. 50-56. ISSN 2682-7840

The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad. (2019) Jurnal Intelek, 14 (2). pp. 68-79. ISSN 2682-9223

Market orientation and brand performance in Small and Medium Enterprises (SMES) in Malaysia context / Imelda Albert Gisip... [et al.]. (2019) Insight Journal (IJ), 4 (6). pp. 58-70. ISSN 2600-8564

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564

Brand reputation management and brand experience towards reputation of Malaysian polytechnics / Nur Azreen Azriana Azham and Tg. Aroal Hawa Delaila Tg Ahmad. (2020) Jurnal Intelek, 15 (1). pp. 98-106. ISSN Tg Ahmad

Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. (2020) Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]. (2020) Jurnal Intelek, 15 (1). pp. 143-151. ISSN 2682-9223

Online travel agencies (OTAs) e-service quality, brand image, customer satisfaction and loyalty / Wan Nur Fasihah Wan Jasni ...[et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (2). pp. 96-111. ISSN 1985-8914 , 2590-3837

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]. (2020) Insight Journal (IJ), 6 (20). pp. 199-207. ISSN 2600-8564

Psychological compliance techniques for marketing sports product / Vincent Parnabas … [et al.]. (2018) ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 137-148. ISSN 2637-0301 (e-ISSN)

Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto. (2011) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 3 (3). pp. 1-24. ISSN 1985-8914 , 2590-3837

Brand personality dimensions and their effects on customer satisfaction in Kuala Lumpur hotels / Zurinawati Mohi …[et al.]. (2014) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 6 (1). pp. 37-44. ISSN 1985-8914 , 2590-3837

Book Section

The roles of social media influencers in digital marketing / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar. (2022) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 81-83. ISBN 2716-599X

VOIR brand product reviews using a semantic analysis / Aina Zuliana Zulkefli ... [et al.]. (2021) In: International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX 2021). International Jasin Multimedia and Computer Science Invention and Innovation Exhibition, 4 . Faculty of Computer and Mathematical Sciences, Jasin, p. 5.

Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 1-2.

The role of perceived social media agility in customer engagement / Fatin Atirah Siman. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 3-6.

The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 21. ISBN 978-967-11354-1-9 (Submitted)

The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Monograph

Industrial training report: APG Marketing and Management Sdn Bhd / Puteri Alya Nabeeha Megat Effendi. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Industrial training report: APG Marketing and Management Sdn Bhd / Nur Athirah Juhaimi. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

Pizza Hut Restaurants Sdn Bhd / Muhammad Arif Zaim Kassim. (2023) Industrial Training. Faculty of Business and Management. (Submitted)

To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta. (2018) Industrial Training. UiTM Cawangan Johor, Segamat Johor. (Unpublished)

Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Brand awareness of higher education institutions: a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Penceritaan jenama (Brand Storytelling) jadikan jenama anda unggul / Afizan Amer and Mohd Azlan Abdul Majid. (2021) Bulletin. Universiti Teknologi MARA Cawangan Negeri Sembilan Kampus Rembau.

The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Conference or Workshop Item

Cosmetic usage: understanding how major determinants are affecting users / Norudin Mansor, Desnika Efni Mat Ali and Aisya Ibrahim. (2008) In: Proceedings STSS 2008 Broadening Horizons Through Research, 3 – 4 June 2008, M.S Garden Hotel Kuantan, Pahang.

Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]. (2016) In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]. (2021) In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 Februari 2021, Universiti Teknologi MARA Cawangan Kelantan.

Thesis

A preliminary study on brand naming practices among Sarawakian Malay entrepreneurs / Hadinawati Abdullah. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

The issues of co-branding among hospitality organizations / Nur Syuhaada Kharil Anuar. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The impact of crisis management on brand reputation and brand positioning towards the performance of upscale hotels in the post-COVID-19 era / Agus Riyadi. (2023) PhD thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

A study on the effect of equity drivers on consumer based brand equity in case of Agrobazaar Kedai Rakyat / Norsalwani Pasran. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Johor.

Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement / Nur Syakirah Ahmad. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Determinants of Halal trade flows: the influence of Halal certification, Halal presence and Muslim population on Malaysia’s Halal exports / Anis Mardiana Abdullah. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

Beneficial usage of social marketing for total concept management (TCM) practices / Wan Nazihah Najwa Wan Abdul Hamid. (2018) Degree thesis, thesis, UiTM Cawangan Johor.

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the effectiveness of sale promotion (sales mission) done by Malaysian Tourism Promotion Board (MTPB) for the corporate customer within Kuala Lumpur / Esmady Fazudin Mokhtarruddin. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on factors that may affect the courses choosen when applying to JAIPETRA College / Chik Zulkhairi Muhammad. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

An application corporate identity and graphic design in service: Qawa Coffee and Sandwich / Nur Raihana Syahira Johari. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

The case study of rebranding logo design on Nisa’ Book Cafe / Nurul Hazwani Husna Suzaimi. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Study on Bumiko promotional activities: Bumiko Sdn Bhd Jalan Simpang Tiga, Kuching / Arenawati Sehat Omar. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on customer's awareness of TOPS' private label of detergents at tops supermarket Shah Alam Mall / Nor Zurina Zulkifli. (1998) Degree thesis, thesis, Universiti Teknologi MARA.

Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif. (2010) Degree thesis, thesis, Universiti Teknologi MARA.

Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. (2015) Degree thesis, thesis, Universiti Teknologi MARA.

The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad. (2010) Masters thesis, thesis, Universiti Teknologi MARA.

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. (2014) PhD thesis, thesis, Universiti Teknologi MARA (UiTM).

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Halalan tayyiban concept through qur'anic thematic exegesis: a study on Malaysian halal supply chain standard / Mohd Dasuqkhi Mohd Sirajuddin. (2020) PhD thesis, thesis, Universiti Teknologi MARA.

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas. (2016) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan.

Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. (2018) Masters thesis, thesis, Universiti Teknologi MARA.

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2013) PhD thesis, thesis, Universiti Teknologi MARA.

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Student Project

Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan. (2018) [Student Project] (Submitted)

Ashh&Annas sales promotion; Does it affect brand equity? / Siti Norsaleha Mastor. (2017) [Student Project] (Unpublished)

Kajian tentang pengendalian dan penempatan barangan Toshiba oleh Syarikat RZA-TAIUN: masalah dan cara mengatasinya / Sh. Zahara Syed Abdullah...[et al.]. (1987) [Student Project] (Unpublished)

Purchase behavior of branded clothing among Gen Y group / Haslina Ali. (2013) [Student Project] (Submitted)

The role of brand equity in influencing purchase intentions / Azureen Mohamad Asri. (2013) [Student Project] (Submitted)

Determinants of purchasing luxury handbags among the generation Y / Ahmed Sadeeq Shafiee. (2015) [Student Project] (Submitted)

The importance of packaging design for own-label food brands: Federal Agricultural Marketing Authority (FAMA) / Noor Wahidah Ngariffin. (2017) [Student Project] (Unpublished)

Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin. (2018) [Student Project] (Unpublished)

Brand awareness of higher education institution : a case study at UTHM Pagoh Campus / Siti Nur Amira Jaafar. (2018) [Student Project]

Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Product placement in mobile phone game application : a study on factor of product placement in mobile phone game application that influencing brand recalls among Malaysian young adult / Zulhazim Zulkifli. (2014) [Student Project] (Unpublished)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

Working adult buying behaviour toward car / Mohd Ridzuan Osman. (2014) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari. (2013) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid. (1998) [Student Project] (Submitted)

A study on the effectiveness of advertising by Malaysia Tourism Promotion Board / Yuslinda Md Yunus. (1999) [Student Project] (Submitted)

Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Bank Pertanian Malaysia, Guar Chempebak branch: study on the target customer response towards Patriot Remaja Saving Scheme / Sarimah Abdul Rahim. (2000) [Student Project] (Submitted)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

A study on: the loyalty of the residential customer towards Telekom services after equal access was implemented at Telekom Kota Bharu / Rusiwati Yusof. (1999) [Student Project] (Submitted)

Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

Sunsilk / Fatin Hanna Jobli ... [et al.]. (2014) [Student Project] (Unpublished)

Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

A study on public awareness and knowledge on UMS Investment Holdings Sdn. Bhd. (UiNVEST) and it`s activities / Noratina Kellysha Jemsa. (2015) [Student Project] (Unpublished)

Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

The role of social media in purchase decision making / Norazidah Sabli. (2016) [Student Project] (Unpublished)

Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman. (2015) [Student Project] (Unpublished)

Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

Customers satisfaction towards Kedai Rakyat 1 Malaysia (KR1M), G-Mart Supermarket and The Store Pacific Milimewa in Inanam, Sabah / Esther Nelly Joseph and Harbiah Hamsya. (2013) [Student Project] (Unpublished)

The survey of color in a logo: focusing on brand's personality / Leirene Ejul. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil. (2011) [Student Project] (Unpublished)

A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

The influence of consumer-based brand equity in selecting fast food restaurant / Siti Nabila Mohd Jaafar. (2014) [Student Project] (Unpublished)

A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim. (2014) [Student Project] (Unpublished)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

Relationship marketing and customer loyalty : case of Cosmopoint College of Technology / Justinah Yahing. (2011) [Student Project] (Unpublished)

Factor that contributes in consumer selection toward non-food halal products among IPTA students : the case of Universiti Teknologi MARA, Sabah / Mohd Alfielan Ruslan. (2014) [Student Project] (Unpublished)

The influence of brand name on consumer buying decisions study on Levi's jeans in Kota Kinabalu / Janessa Tamrin. (2014) [Student Project] (Unpublished)

Creating brand loyalty by engaging brand communities through event marketing / Suriyati Said. (2012) [Student Project] (Unpublished)

Factors influencing purchase intention of smartphone among youth adult based on brand equity perspective / Renie Rezeman. (2014) [Student Project] (Unpublished)

Brand awareness, brand preference and brand loyalty of sport apparel amongst select ethnic groups in Sarawak / Mohamad Dolhardhi Ebon. (2007) [Student Project] (Unpublished)

The relationship between loyalty program, store satisfaction and brand loyalty of Starbucks' millennial customer in Sarawak / Ahmad Armim Ramadan. (2016) [Student Project] (Unpublished)

The study of the relationship between loyalty card programs towards that contributes to customer loyalty / Moses Lee Sagu. (2016) [Student Project] (Unpublished)

Examining the customer experience towards brand loyalty: case study of Starbucks Kuching / Nurferahin Brahim. (2016) [Student Project] (Unpublished)

The effectiveness of event-sponsorship in enhancing brand equity on the people in Kota Kinabalu / Mohd Zameer Aizat Bashir. (2012) [Student Project] (Submitted)

Rebranding Thai festival / Maziana Mohamad. (2013) [Student Project] (Unpublished)

Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. (2013) [Student Project] (Unpublished)

Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. (2013) [Student Project] (Unpublished)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. (2001) [Student Project] (Unpublished)

The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. (2008) [Student Project] (Unpublished)

The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. (2017) [Student Project] (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. (2007) [Student Project] (Unpublished)

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. (2005) [Student Project] (Unpublished)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. (2006) [Student Project] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. (2007) [Student Project] (Unpublished)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. (2006) [Student Project] (Unpublished)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. (2019) [Student Project] (Unpublished)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. (2019) [Student Project] (Unpublished)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. (2019) [Student Project] (Unpublished)

Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. (2011) [Student Project] (Unpublished)

Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. (2014) [Student Project] (Unpublished)

The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. (2009) [Student Project] (Unpublished)

The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias. (2010) [Student Project] (Unpublished)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. (2015) [Student Project] (Unpublished)

Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin. (2016) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. (2014) [Student Project] (Unpublished)

Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani. (2013) [Student Project] (Unpublished)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. (2012) [Student Project] (Unpublished)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. (2020) [Student Project] (Unpublished)

Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. (2000) [Student Project] (Unpublished)

A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. (2001) [Student Project] (Unpublished)

The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap. (2019) [Student Project] (Unpublished)

Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim. (2005) [Student Project] (Unpublished)

Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

Assessing the perceived brand image of TM and customer satisfaction level at TMpoint in Kuching / Abdurahim Dawi ... [et al.]. (2008) [Student Project] (Unpublished)

Al - Ikhsan / Ammarul Eddrie Shah. (2020) [Student Project] (Unpublished)

Mustajab / Anis Athierah Bahari. (2020) [Student Project] (Unpublished)

Le-Mond / Azri Liyana Ahmad Rizal. (2020) [Student Project] (Unpublished)

Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. (2020) [Student Project] (Unpublished)

Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. (2020) [Student Project] (Unpublished)

Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. (2020) [Student Project] (Unpublished)

Miker Pizza / Muhammad Syahmi Mohamad Sanusi. (2020) [Student Project] (Unpublished)

Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. (2020) [Student Project] (Unpublished)

Cat Signature Cafe / Noor Farhani Noor Hizam. (2020) [Student Project] (Unpublished)

Bubblelab laundry / Noor Fatihah Mohamad. (2020) [Student Project]

The Lubokx Restaurant / Nor Athirah Ramli. (2020) [Student Project] (Unpublished)

Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. (2020) [Student Project] (Unpublished)

Abaro / Nor Zhafira Adlina Mohammad Mazani. (2020) [Student Project] (Unpublished)

Wondercheese / Robinson Atin. (2020) [Student Project] (Unpublished)

Ikhwan Chocolate / Sarah Hazraty Azman. (2020) [Student Project]

Sentosa Villa / Siti Nur Nadira Azmi. (2020) [Student Project] (Unpublished)

Entrepreneurship Project

De'xandra - air freshener supplier / Nurul Akma Ayob. (2018) [Entrepreneurship Project] (Unpublished)

Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]. (2018) [Entrepreneurship Project] (Unpublished)

Bantal hotel DAG / Muhammad Akram Hafeez Mahusain. (2018) [Entrepreneurship Project] (Unpublished)

Imaana scarf / Nur Ayunie Shaharuddin. (2018) [Entrepreneurship Project] (Unpublished)

Case Study : Nordin Batik & Craft Sdn Bhd / Mimi Nor Shazleen Hanafiah. (2021) [Entrepreneurship Project] (Unpublished)

Principles of Entrepreneurship : Social Media Portfolio (ENT530) "Mary Kay products" / Nurul Syahirah Ahmad Shariffuddin. (2019) [Entrepreneurship Project] (Unpublished)

Swakiddo watch / Mohamad Ariff Mohamad Noh and Mohamad Amir Hakim Ishak. (2018) [Entrepreneurship Project] (Unpublished)

Case Study : MH Mohd Industries Sdn Bhd / Noor Azlem Che Kamaruzaman. (2021) [Entrepreneurship Project] (Unpublished)

ENT 600 : New product development : Convenient thermos (CT) / Muhammad Nizamul Hakim Norzaki ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

ENT 600 : New product development : Mobile holographic optical device / Fathin Najiha Aminuddin, Izzah Nur Zulaikha Muharram Rachman Masjhur and Wan Ahmad Furqaan Wan Burhanuddin. (2018) [Entrepreneurship Project] (Submitted)

ENT530: Klinik Dr. Fauziah / Norzarifah Hazizan … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

ENT530: Bokitta Hijab/ Muhammad Haziq Hazwan Musa ... [et. al]. (2019) [Entrepreneurship Project] (Unpublished)

ENT530: Oldtown White Coffee, Sungai Buloh / Nurul Husna Hasmi … [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

ENT530 : Bougasehbeauty_ / Nor Zarifah Hazizan. (2019) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : NeoNet / Mohd Nazri Mat Hasssan ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Crystal Supermarket / Nurena Mohd Kamal ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Accessories business Jie Crochet / Najiha Muhammad Jaizu. (2021) [Entrepreneurship Project]

Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. (2021) [Entrepreneurship Project] (Unpublished)

Christy Ng Shoes / Nurhuda Huraiyah Abd Rashid. (2020) [Entrepreneurship Project] (Submitted)

Brand Uniqlo / Siti Nur Hasma Hani Izani. (2021) [Entrepreneurship Project] (Submitted)

Walk With Me / Izfariha Izdia Anuar ... [et al.]. (2014) [Entrepreneurship Project] (Unpublished)

"Banana chocolate chips" D'Banana Enterprise / Mohd Nor Adnie Abd Gani ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Bayu Desa Enterprise / Azean Farrah Wardah Jamil ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Mood booster / Abdul Jalil Mohammad Ali...[et al.]. (2018) [Entrepreneurship Project] (Unpublished)

ETR300 Fundamental of Entrepreneurship: House of mushroom / Sthella Ak Brandah... [et.al]. (2010) [Entrepreneurship Project] (Unpublished)

17 Teen Collection / Abdul Majid Kipli…[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Fundamentals of entrepreneurship (ENT300) : case study on Borneo Donuts / Noel Rumpang Sari …[et al.]. (2012) [Entrepreneurship Project] (Unpublished)

Company analysis "hot burger" / Mohammad Rafiqi Saad, Mohamad Haizal Abdul Ghaffar Cheong and Muhammad Shakil Mohamad. (2017) [Entrepreneurship Project] (Unpublished)

ENT600: Swakiddo Smart Watch / Mohamad Amir Hakim Ishak and Mohamad Ariff Mohamad Noh. (2016) [Entrepreneurship Project] (Unpublished)

Business Plan : Gorgeous Coffees / Aziza Shamsudin ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Multifunction pendrive / Mohamad Irsyad Kamalulai ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Blueprint: J-bottle / Fatin Aimi Nabilah Mohd Noor ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Research Reports

A study of purchase intention of private label brands [PLBs] : the hypermarket perspective / Nur Hazirah Mohammad Yatim. (2022) [Research Reports] (Submitted)

The predictors of social media brand engagement : Basmathi Rice industry perspective / Nurul Zakiyah Daud. (2022) [Research Reports] (Unpublished)

Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. (2011) [Research Reports] (Unpublished)

Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak. (2013) [Research Reports] (Unpublished)

An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)