Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman

Razman, Asilah Hadhinah Aiman (2020) Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. Degree thesis, Universiti Teknologi MARA, Sabah.

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Abstract

Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return of telecommunication and media companies’ period from 2015 until 2019. 18 companies are used as a sample of this study. The result shows that among all the independent variables, market capitalization have positive and significant effect on the stock return. While allocations for advertisement and price-book value turned out positive but insignificant to stock return.and average Google search intensity showed a negative and insignificant result to stock return.

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Item Type: Thesis (Degree)
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Razman, Asilah Hadhinah Aiman
2016631382
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Advertising > Advertising campaigns
T Technology > T Technology (General) > Information technology. Information systems
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Item ID: 42483
Uncontrolled Keywords: Brand; Stock Returns; Telecommunication and Media
URI: https://ir.uitm.edu.my/id/eprint/42483

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