Case Study : MH Mohd Industries Sdn Bhd / Noor Azlem Che Kamaruzaman

Che Kamaruzaman, Noor Azlem (2021) Case Study : MH Mohd Industries Sdn Bhd / Noor Azlem Che Kamaruzaman. [Entrepreneurship Project] (Unpublished)


As a student in UiTM Kota Bharu, it is a part of study to everyone to undergo a case study project. So for this purpose, I had chosen MH Mohd Industries Sdn. Bhd as my company research of my project. I have surveyed from their website and a few article to learn about the process to make the products and to gain some information. MH Mohd is a food product that produce by Muslim company that mainly focuses on the production of various sauce in the area of Kelantan.
This business company was run by Director, General Manager and another 4 other managers which is Logistic, Operation & Technical, Marketing and Human Resources. Each of this manager have their own task and play an important role to run the business successfully in order to achieve their target. Goals indicate what a business unit wants to achieve. Every business must design a strategy for achieving its goals, consisting of a marketing strategy and an effective management.
In this case study, I also analyzed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis. By using SWOT analysis, I can develop new ideas on how to improve the company business so that they will be more successful and profitable.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Kamaruzaman, Noor Azlem
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Fully bumiputera company, Halal sauce manufacturer and Chili sauce and tomato sauce product
Date: 5 May 2021
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