Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil

Kisil, Baxter Raymond (2011) Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil. [Student Project] (Unpublished)

Abstract

This paper will explore the issue of consumer attitudes towards environmental friendly product in Kota Kinabalu. The purpose of this paper is to get the overall perspective of consumers in Kota Kinabalu about the environmentally friendly product and also the level of environmental awareness among them. There are two objectives, first is to compare the demographic of gender with attitudes towards the environment and green products and second is to investigate the correlation of the three conditions, which are: Eco-literacy, Eco-labeling and interpersonal influence.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kisil, Baxter Raymond 2009698182
Contributors:	Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing H Social Sciences > HF Commerce > Branding (Marketing)
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Attitudes; Eco-literacy; Eco-labeling; Interpersonal influence
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/71883