Kisil, Baxter Raymond
(2011)
Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil.
[Student Project]
(Unpublished)
Abstract
This paper will explore the issue of consumer attitudes towards environmental friendly product in Kota Kinabalu. The purpose of this paper is to get the overall perspective of consumers in Kota Kinabalu about the environmentally friendly product and also the level of environmental awareness among them. There are two objectives, first is to compare the demographic of gender with attitudes towards the environment and green products and second is to investigate the correlation of the three conditions, which are: Eco-literacy, Eco-labeling and interpersonal influence.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Kisil, Baxter Raymond 2009698182 |
Contributors: | Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing H Social Sciences > HF Commerce > Branding (Marketing) |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Attitudes; Eco-literacy; Eco-labeling; Interpersonal influence |
Date: | 2011 |
URI: | https://ir.uitm.edu.my/id/eprint/71883 |
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