The case study of rebranding logo design on Nisa’ Book Cafe / Nurul Hazwani Husna Suzaimi

Suzaimi, Nurul Hazwani Husna (2022) The case study of rebranding logo design on Nisa’ Book Cafe / Nurul Hazwani Husna Suzaimi. Degree thesis, Universiti Teknologi MARA, Melaka.


Nisa’ book cafe is the best facility and service for all ages and it also has its own logo design. We know the logos are important in shaping the identity and image of a company, product, organizations as well as countries. Logos play an important role in the campaign so that all available concepts and motives can be appreciated by the design group. The aims of the study are about rebrand logo design on Nisa’ Book Cafe. It should be to critique the new design of logo design on Nisa’ Book Cafe. Therefore, this study is to achieve three objectives, firstly is to identify the effectiveness of Nisa 'Book Cafe logo rebrand the second is to study the function of rebrand logo design on Nisa 'Book Cafe. Lastly, to analyze the implementation of element and principle of design on Nisa' Book Cafe logo. To obtain information on this study in an organized and systematic manner. The common solution used was a Google survey form with questions based on age, education, and community focus, as well as suppositions from graphic designers and students. In addition, to get additional information will be use references that refer from books, internet resources and magazines. From the references we will know more about logos, the important of logo, and the style of logos. This study will use the method of quantitative. Through this study, the results of public perception will be known to to identify rebrand the logo design on Nisa’ Book Cafe and the second is to analyze the new design in terms of color, typography and related elements on Nisa’ Book Cafe logo. Lastly, to examine the use of the logo


Item Type: Thesis (Degree)
Email / ID Num.
Suzaimi, Nurul Hazwani Husna
Email / ID Num.
Idris, Nurkhazilah
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NK Decorative arts
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Rebranding; Logo design; Identity and image; Nisa’ Book Cafe
Date: 2022
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