Fundamental of Entrepreneurship (ENT 300) : Freaky Coffeehouse / Nilam Baiduri Sani ... [et al.]

The Freaky Coffeehouse is established primarily due to the fact that coffee is well received by the working class people, as shown by the market that we target. Generally, there is potential growth for the coffee brewing industry as there has been a shifting in trends with a strong demand for better quality coffees. Therefore, we will establish one coffee shop in Mukah, Sarawak for the start of our business. We plan to achieve double digit growth annually. The business ·will be financed by 5 people. We have come out with different approach from other coffee shop. Using the expertise and experience of our partners, we able to secure quality coffee, delicious pastry and imported ice cream to serve here in market Malaysia. We have come out with a different strategy to entice the customers to our products. Other than that, in line with the branding strategies that we have adopted, we have come out with a unique design of the coffee shop which will blend nicely into a cozy and comfortable environment, just the right one for our customers to indulge in their coffee and to have a peace in mind when dinning in our shop. We plan to bring Freaky Coffeehouse brand to greater heights and have come out with an expansion plan for it. The first two years will be our pilot phase years in this line of business and ·will serve as a basis on indicator on how strong our brand holds in the market. Therefore, we will expand locally for the first two years first, and will continue expanding overseas starting from the third year. As the expansion plan progress on, we will consider franchising our business in which the expansion plans and management of the outlets will be at a smooth pace.