ENT 530 Social Media Portfolio: Chocodap's By A Choc A Day / Nur Aina Amani Kamarolzaman

Kamarolzaman, Nur Aina Amani (2021) ENT 530 Social Media Portfolio: Chocodap's By A Choc A Day / Nur Aina Amani Kamarolzaman. [Entrepreneurship Project] (Unpublished)


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Chocodaps is an online selling business of chocolate in Malaysia. It already operated for five years as the business started in 2015. Every single order is created through Chocodaps website by their agent. The goal of this operation is to be the one of the best local manufacturers of chocolate that has same level of international company. The name of Chocodaps represents that their chocolate taste very different and delicious compared to other competitors.
The company use agents and dropship in order to distribute their products to the consumer. Chocodaps has more than 3, 000 of agents in Malaysia. Increasing in demand of chocolate lead to an increment of sale in this company.
This company has variety types of products which are Classic Edition, Yogurt Edition and Truffle Edition. They also offer an affordable price to the consumer. Customer can buy based on their preferences. The company almost sold 2000tan of chocolate for five year of operating through their agents.
As an dropship of an agent, Facebook page is the best platform to create awareness, introduce and market the product to the potential customer in Facebook. Teaser, hard sell copywriting and soft sell copywriting are used to accomplish all the requirement in order to increase the sales of Chocodaps.


Item Type: Entrepreneurship Project
Kamarolzaman, Nur Aina Amani
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Item ID: 48239
Uncontrolled Keywords: facebook, sales, chocolate, dessert
URI: https://ir.uitm.edu.my/id/eprint/48239


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