ENT 530 Social Media Portfolio: Aneka Kerepek by Suhaityfoods / Nur Amira Zawawi

Zawawi, Nur Amira (2021) ENT 530 Social Media Portfolio: Aneka Kerepek by Suhaityfoods / Nur Amira Zawawi. [Entrepreneurship Project] (Unpublished)

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Abstract

SuhaityFoods is a business that sell food products and have a shop at Dungun, Terengganu. SuhaityFoods used mainly WhatsApp and Facebook to update and sell its product. SuhaityFoods offers our customer aneka kerepek that are affordable and tasty.
In addition, our customers consists of people of many ages form different walks of life that are interested and adventurous to try our products all across the country. SuhaityFoods offers Cash on Delivery (COD) services to the customers who live in Dungun, Terengganu for charge as low as RM1 per kilometer. The delivery services will also operate even the customer order only one pack of kerepek. As for customer that lives in other cities, they can still order the products with delivery charges of RM10 per postage.
SuhaityFoods frequently posts on Facebook page and communicate with the customers through online platform and also through WhatsApp. The deliveries services to other cities are handled by J&T Express. SuhaityFoods social media portfolio includes creating soft sell, hard sell and teaser posts to attract customers.

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Item Type: Entrepreneurship Project
Creators:
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Zawawi, Nur Amira
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Item ID: 47159
Uncontrolled Keywords: Facebook, sales, kerepek, snacks
URI: https://ir.uitm.edu.my/id/eprint/47159

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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