How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim

Wan Salim, Wan Muhamad Khairuddin (2009) How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim. [Student Project] (Unpublished)

Abstract

The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective practice the concepts. The important is the process of environmental marketing model must well follow if want to be a green company. Finally, further studies and analysis should be undertaken and are recommended for enhance the practice.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Wan Salim, Wan Muhamad Khairuddin2006142913
Subjects: H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing
H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing > Malaysia
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 31708
Uncontrolled Keywords: Environmental marketing; Practice; Green company
URI: http://ir.uitm.edu.my/id/eprint/31708

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