ENT 530 Social media portfolio: anysaa's scarves / Aliyah Anisa Nor Azam

Nor Azam, Aliyah Anisa (2021) ENT 530 Social media portfolio: anysaa's scarves / Aliyah Anisa Nor Azam. [Entrepreneurship Project] (Unpublished)


This assignment has helps me to use social media that is Facebook Page as a platform to promote the business. However, there are several thousands of functions that social media can offer, which are not only based on socializing. Social networking appears to be the most effective tools in today's business promotion. It shows that we have been given a lot of advantages by social media sites to improve our business sales.
AIDCA is the marketing tactic used in this assignment, we need to use AIDCA formats that write for the hard sell, so AIDCA stand for attention, interest, desire, conviction and act. With this style of writing, it really helps me to attract customers to buy the products that I am currently selling right now. In the other hand, Facebook advertisement company is one of the advantages of using the Facebook page in which it can have an opportunity to provide a larger target client. Therefore, the business will achieve higher profitability and would have a lot of clients as well.
The name of the company is Anysaa's Scarves and the place of business is located at No 14, Jalan Kopi, 41050 Meru Klang, Selangor. Then, sole-proprietorship is the form of this company and the type of business is fashion and lifestyle. The company's mission is to manufacture high quality headscarves by using only the best quality material, and the vision is to produce realistic headscarves with well-thought-out designs to ensure that our customers spend minimal time putting on the headscarves.


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