ENT 530 Social Media Portfolio: Tehmommis Chocojar / Nur Fatihah Naradin

Naradin, Nur Fatihah (2021) ENT 530 Social Media Portfolio: Tehmommis Chocojar / Nur Fatihah Naradin. [Entrepreneurship Project] (Unpublished)


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TehMommis Chocojar offers a dessert product for customers especially customers who love to eat chocolate. Chocojar is a mixed of cereal and premium chocolate together in a jar. TehMommis is an agent who get stock of Chocojar from the stockiest of Mommis Chocojar.
TehMommis customers is focused on all young people from age 6 and above who can eat something sweet. However, we are likely to more focused on a group of student and other people who need something sweet to eat when the need to boost up their mood.
We provided a delivery service to across Kuala Lumpur and Selangor areas with a certain charge. We also provide post service to other states in Malaysia by using J&T and Pos Laju courier to customers who want to get our product.
TehMommis marketing strategy is by providing different kind of promotions to our customers. For example, buy 2 Free 1 on a certain day and get a free delivery service if customers purchase our set box. This promotion was an excellent strategy to gain more customers.


Item Type: Entrepreneurship Project
Naradin, Nur Fatihah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48716
Uncontrolled Keywords: facebook, sales, choco jar
URI: https://ir.uitm.edu.my/id/eprint/48716


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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