Fundamental of Entrepreneurship ENT300 : AirBeats / Michael Brendan Chad Nyitar

Nyitar, Michael Brendan Chad (2019) Fundamental of Entrepreneurship ENT300 : AirBeats / Michael Brendan Chad Nyitar. [Entrepreneurship Project] (Unpublished)

Abstract

AirBeats is a music streaming platform which provides users with a wide variety of musical choices. It is a user-friendly and easy-to-use platform as well as a reliable
source of music. Users will have the freedom to freely customize their musical library or playlist as well as sharing their music with friends or fellow musical enthusiast.
AirBeats is also a platform where up and coming artist are able to share their music with the world in hopes of finding recognition within the music industry. Other than music, AirBeats also provides its users with a catalog of various podcast. A podcast is an episodic series of spoken word digital audio files where the creators discuss various topics ranging from entertainment, music, current world problems and so on. AirBeats’ main purpose is not only to provide music to its users, but to shed light on certain topics in their podcast as well as being an information sharing platform. Whether it music or podcasts, international or local artists, AirBeats proves to be a capable and flexible platform for its users. The main clients for AirBeats are first and foremost students, working class citizens, as well as music lovers or enthusiasts in general. Since AirBeats is a music platform that is presented to users through various
mediums such as desktop websites and mobile applications, physical stores of the product is virtually impossible. Hence, service centers for the platform are built
instead. The service centers’ cater to users who are experiencing issues with the platform that cannot be solved by the online customer service. Instead, they will seek
help from the established service centers placed within their vicinity.

Metadata

Item Type: Entrepreneurship Project
Creators:
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Nyitar, Michael Brendan Chad
2018654876
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Electrical Engineering
Keywords: music, AirBeats, business plan
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/40441
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