ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng

Mohamad Kilau Mansor Tobeng, Habibah Tobeng (2020) ENT 530 Social Media Portfolio: Cardigan Dream / Habibah Tobeng Mohamad Kilau Mansor Tobeng. [Entrepreneurship Project] (Unpublished)


In this portfolio, the things discussed are the ways on managing a business that has just started on an online platform. Some of the issues discussed are the business information such as the background of the business, which include the name of the business, the location and address of the business. There is also the organization chart of the business, the owner that started the business who is at the top of the chart and the staffs working with the owner.
The business that was created is Cardigan Dream which focuses on selling cardigan sweaters located in Shah Alam and the owner is Habibah Tobeng Binti Mohamad Kilau Mansor Tobeng. The business commenced on 26 October 2020. The business is located at No. 24, Jalan Gunung Nuang U11/29, Bukit Bandaraya, 40170, Shah Alam, Selangor. Cardigan Dream is an online business that uses online platforms such as Facebook and WhatsApp to connect with its customers. The workers consists of only three staffs.
All of the marketing strategy of this business is through online platform which is through Cardigan Dream’s official Facebook page. Everything was done online due to the sudden Covid-19 outbreak in the world which causes people including Malaysians movement to be monitored by authorities which limits the way to promote this business in the normal way such as selling face to face by opening a booth.
In this portfolio, students were required to create the business Facebook page which include all of the business basic information such as the business name, address, types of products, description of the products, list of product pricing and also the postage fee. The Facebook page’s URL link needed to be customized to make it easier for potential customers to search for it.
The postings in the Facebook page includes teasers to let readers know that something new is going to be released or to make readers feel excited to wait for the real thing to come. Other than that is the hard sell postings that is used to make people attracted to the products and services provided and to invite them to make a purchase through the messaging in Facebook or through WhatsApp. Then, soft sell postings which is used to create trust from readers and potential customers towards the business. And lastly is the frequency postings which is used to make sure that customers feel a sense of connection with the business and do not get bored when viewing the business Facebook page


Item Type: Entrepreneurship Project
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Mohamad Kilau Mansor Tobeng, Habibah Tobeng
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Facebook, sales, cardigan, clothing
Date: 30 December 2020
URI: https://ir.uitm.edu.my/id/eprint/47801
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