ENT 530 Social Media Portfolio: YukiScarf by amyliarashid / Nur Amylia Mohd Rashid

Mohd Rashid, Nur Amylia (2021) ENT 530 Social Media Portfolio: YukiScarf by amyliarashid / Nur Amylia Mohd Rashid. [Entrepreneurship Project] (Unpublished)


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YukiScarf by amyliarashid is the name of my business. YukiScarf is actually name of the brand of scarf. I am as a dropship under YukiScarf so I put my name together to make this business is mine. YukiScarf by amyliarashid offered to sell a variety scarf. YukiScarf was named that was produced by the owner which is Sha Fauzi. Its location in Damansara Damai, 47830 Petaling Jaya, Selangor.
Other than that, YukiScarf by amyliarashid focus to sell a variety of scarf with reasonable price so that every woman can buy and wear the Yuki scarf. The main activity of business is introducing new style and design of Yuki Scarf. This scarf focuses on the shawl and the bawal to cover the 'Aurah' which follows the 'Syarak' in Islam. On average, the majority of hijabs and other items supplied in the shop are for women aged 18-45 and above.
The price range shall be determined by the brand and the design of the products. I will plan for promoting all products within the non-expensive prices for customer. Then, I'm creating a Facebook page for my business so I can expand it. Social media is the main marketing right now because everyone have social media especially Facebook. This will can increase profit for my business. It is automatically achieving my objective of the company.


Item Type: Entrepreneurship Project
Mohd Rashid, Nur Amylia
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48667
Uncontrolled Keywords: facebook, sales, scarfs, hijabs
URI: https://ir.uitm.edu.my/id/eprint/48667


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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