ENT 530 Social Media Portfolio: Chocojar D Luvdessert / Nur Atiqah Arif

Arif, Nur Atiqah (2021) ENT 530 Social Media Portfolio: Chocojar D Luvdessert / Nur Atiqah Arif. [Entrepreneurship Project] (Unpublished)


ChocoJar d_luvdessert is the business that was established by me, myself and my friend, Farhana. We decided to run this business because Choco jar nowadays becomes a popular dessert. Hence, social media definitely is the best platform to market the product and services. In order to do a digital marketing through a social media, the needs to have the skill and expertise in managing the social media is important to perform the business well.
Social media is important as it delivers many features and benefits to the consumer. For instance, people can seek for the entertainment, news and also online shopping through the social media. With the modernization era nowadays, everything is just by one click and it is convenience for the consumer to ease their daily life.
In this project, all of the students were assigned to utilize the Facebook page for the business purposes for the online marketing campaign. Thus, I learned on how to create the Facebook page because it is important in market the product on the Facebook so that it can be known widely among the potential customers. Besides that, I also accustom my URL Facebook for my business. This is important as it indicates the link of the business name to give a convenience to the customer when they want to search for my business.
Furthermore, the copywriting is important when you are making an online business because that is one way we learn on how the business work in the social media. Hence, for my business, many references I look over in order to establish a good copywriting that can attract the customer to buy my products. I have to know what is the best and good sentences in making the copywriting without putting any sensitivity issues that may cause adverse effects to my product in the future.
Generally, all of these steps has to be followed wisely as it depicts the smoothness in managing the business. I realized that social media really offers a good opportunity in widening my product through online platform so that many people can reach my product easily.


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