Senior citizen homecare / Charlotte Adrian … [et.al.].

According to the Fundamentals of Entrepreneurship text book, marketing is defined as the activities that are carried out systematically to encourage and increase sales of products or services as long as the activities are in line with religious and ethical practices. Marketing effort are focused on the new and prevalent concept of marketing, which is to satisfy the customer's needs and wants. The marketing concept rests on the philosophy that all marketing activities must satisfy customer needs and wants, and at the same time achieve the targeted profits. Firstly, before doing a business, we must need to know how to differentiate between consumer needs and wants. Human needs are defined as basic physiological requirements in one's life such as need for food, drink, clothing, accommodation and security. While, wants can be the different forms of unfulfilled needs. It can be often influenced by one's culture, social upbringing, personality and religion and among other factors.