Fundamentals of Entrepreneurship (ENT 300) : Case Study Swatch / Annatasia Lemma James … [et al.]

James, Annatasia Lemma and Tatal, Florina Fify and Behal, Xelarine Desslor (2017) Fundamentals of Entrepreneurship (ENT 300) : Case Study Swatch / Annatasia Lemma James … [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

The Swatch Group released its first swatch watches in 1983, shocked the world. From then on, the Swatch Group has kept the leading position in watch manufacture industry.
Nowadays, the watch industry gradually combines the elements of luxury and fashion. The watch industry has experienced many challenges. However, the motivation of innovation spurred the industry steps forward. The future trend of the watch industry include to be “greener”, to base on e-commerce and to pursue the theme of luxury. As the world’s largest watch manufacturer, Swatch Group occupies the number one position in the industry. It diversified its revenue to improve outputs.

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Item Type: Entrepreneurship Project
Creators:
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James, Annatasia Lemma
2015826062
Tatal, Florina Fify
2015452458
Behal, Xelarine Desslor
2015848342
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Applied Sciences
Item ID: 46566
Uncontrolled Keywords: watch, case study, Wrist Watch
URI: https://ir.uitm.edu.my/id/eprint/46566

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