James, Annatasia Lemma and Tatal, Florina Fify and Behal, Xelarine Desslor
(2017)
Fundamentals of Entrepreneurship (ENT 300) : Case Study Swatch / Annatasia Lemma James … [et al.].
[Entrepreneurship Project]
(Unpublished)
Abstract
The Swatch Group released its first swatch watches in 1983, shocked the world. From then on, the Swatch Group has kept the leading position in watch manufacture industry.
Nowadays, the watch industry gradually combines the elements of luxury and fashion. The watch industry has experienced many challenges. However, the motivation of innovation spurred the industry steps forward. The future trend of the watch industry include to be “greener”, to base on e-commerce and to pursue the theme of luxury. As the world’s largest watch manufacturer, Swatch Group occupies the number one position in the industry. It diversified its revenue to improve outputs.
Item Details
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. James, Annatasia Lemma 2015826062 Tatal, Florina Fify 2015452458 Behal, Xelarine Desslor 2015848342 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance > Banking |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Applied Sciences |
| Keywords: | watch, case study, Wrist Watch |
| Date: | November 2017 |
| URI: | https://ir.uitm.edu.my/id/eprint/46566 |
- Edit Item
Downloads & Files
![[thumbnail of 46566.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
Text
46566.pdf
Download (614kB)
46566.pdf
Location & Physical Holdings
Digital Copy
Physical Location
- Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak
Item Status
On Shelf
Indexing & Metrics
