Fundamentals of Entrepreneurship (ENT 300) : Case Study Swatch / Annatasia Lemma James … [et al.]

James, Annatasia Lemma and Tatal, Florina Fify and Behal, Xelarine Desslor (2017) Fundamentals of Entrepreneurship (ENT 300) : Case Study Swatch / Annatasia Lemma James … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The Swatch Group released its first swatch watches in 1983, shocked the world. From then on, the Swatch Group has kept the leading position in watch manufacture industry.
Nowadays, the watch industry gradually combines the elements of luxury and fashion. The watch industry has experienced many challenges. However, the motivation of innovation spurred the industry steps forward. The future trend of the watch industry include to be “greener”, to base on e-commerce and to pursue the theme of luxury. As the world’s largest watch manufacturer, Swatch Group occupies the number one position in the industry. It diversified its revenue to improve outputs.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. James, Annatasia Lemma 2015826062 Tatal, Florina Fify 2015452458 Behal, Xelarine Desslor 2015848342
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance > Banking
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Applied Sciences
Keywords:	watch, case study, Wrist Watch
Date:	November 2017
URI:	https://ir.uitm.edu.my/id/eprint/46566