The role of social media on the performance of micro, small and medium enterprises (MSMES) in Palembang City / Yulizar Kasih and Idham Cholid

-, Yulizar Kasih and -, Idham Cholid (2019) The role of social media on the performance of micro, small and medium enterprises (MSMES) in Palembang City / Yulizar Kasih and Idham Cholid. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 80.

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Abstract

MSMEs have a strategic position and have an important role in the economy of a country, but now days the challenges of the development of information technology, especially related to utilize social media in marketing. This research aims to analyze how the use of social media and the benefits for the performance of MSMEs. This research is a descriptive study and 40 samples of MSMEs owners were selected by purposive and convenience sampling technique. Data were collected by questionnaire and analyzed descriptively by using tabulations and graphs. The results of this research indicate that the most widely used social media is Instagram, followed by WhatsApp, Facebook, and Line. Social media was used predominantly to facilitate interaction with customers, provide the product information, reduce costs, implement marketing strategies, and to gain product popularity. The used of social media can increase interaction with customers, sales volume,

Metadata

Item Type: Book Section
Creators:
Creators
Email
-, Yulizar Kasih
UNSPECIFIED
-, Idham Cholid
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Kassim, Mohd Azraai
UNSPECIFIED
Patron
Joyosumarto, Subarjo
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Series Name: Secretariat of IABC 2019
Volume: 6th
Page Range: p. 80
Item ID: 38648
Uncontrolled Keywords: MSMEs; Social Media; Performance; SME; UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/38648

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38648

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