A study on the effectiveness of 'TM Italk with mobile' promotion campaign in Kota Kinabalu / Ledyawati Segan

Telekom Malaysia Berhad (TM). The Group's principal activities are establishing, maintaining and providing telecommunication and related services under the license issue by the Minister of Energy, Water and Qommunication. Other activities include provision of mobile telecommunication services, provision of software development and sale of software products, provision of internet services, consultancy & engineering services in telecommunication, interactive multimedia communication services and solutions, printing and publications services, research and development activities in the areas of telecommunications and multi-media, trading in customer premises equipment and maintaining telecommunication equipment, development, operation and marketing e-commerce services, implementation of government school project, provision of multimedia education systems and software, portal services and other related services and investment holding. The Group operates in Malaysia, Indonesia and other countries. In line with its vision to become the communications company of choice, TM continues its efforts towards providing quality products and services for all its valued customers. With a focus on the nation's retail telecommunication needs, TM Retail (TMR) embarked on various initiatives to defend its traditional Voice business while growing its Data business and improving customer service. TMR's sustained Voice business can be largely attributed to increased initiatives in penetrating the VoIP market segment. Aggressive card services promotions, fixed line call plans and Fixed-Mobile-Broadband product bundles were introduced as strategic moves to increase usage.