Bow and Arrow Café / Nur Zetty Zulaikha Zainuddin ... [et al.]

Nowadays, theme café is a type of café that uses theming to attract diners by creating a memorable experience. A cafe designed around a particular sport, era, style of music, or entertainment industry personality. Bow and Arrow Café is a combination of café and archery field. This business is to create new theme with the concept of café. As there is not yet an archery café opened in Malaysia, we want to be the first one to do so. Our company is located at Miri, Sarawak. Customer will play archery outside and enjoy their food inside the café. There will be two side of field which are adult archery field with kid archery field. The target market of Bow and Arrow Café are public. Parents with their kids, couples and a group of friends can all come to the Bow and Arrow Café to try archery. We also have qualified and well knowledge instructors that can teach customers that are new to archery world. This will increase customer’s satisfaction when visiting our archery café. Bow and Arrow Café’s mission is to be the best archery café in Malaysia and to expand the business to all states in Malaysia. In order to achieve the mission, we will work together in giving full efforts to operate the business effectively and successfully. We also want to be the first recommendations for archery cafe to customers. We also want to cooperate with other organizations like educational institutions so that archery can become one of curriculum activities for students. Moreover, we want to maintain our uniqueness and differentiate from other competitors to attract the customers and maintain their loyalty toward us.