Fundamentals of Entrepreneurship (ENT 300) : Case Study Apparels Business / Patrick Sullang Ambun ... [et al.]

Ambun, Patrick Sullang and Jai, Azwan and Coilven, Jeff (2011) Fundamentals of Entrepreneurship (ENT 300) : Case Study Apparels Business / Patrick Sullang Ambun ... [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

Lea Sport Centre, is formed by the Lea Group of Companies since 22 April 1994. The retail store is focusing on selling high-performance sportswear products
such as Adidas brand, Nike brand, and Puma brand, which is widely known globally. One of the Lea Sport Centre stores is located at The Summer Shopping
Mall - Kota Samarahan. We have made an interview with the store’s supervisor. During the interview, we were talking about the background company that has succeed in business that was incorporated since 1994 until now. As the interview gone by, the supervisor applied a lot of knowledge in term of business especially when it involves with sports products. The ideas the company obtained literally from the current world sport situation, where young generations mostly show they interest
in sports.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Ambun, Patrick Sullang
2015818922
Jai, Azwan
2015270124
Coilven, Jeff
2015853774
Subjects: H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Applied Sciences
Item ID: 46542
Uncontrolled Keywords: Lea Sport Centre case study
URI: https://ir.uitm.edu.my/id/eprint/46542

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