ENT 530 Social Media Portfolio: Kemboja by Umi / Nur Auni Azyan Othman

Othman, Nur Auni Azyan (2021) ENT 530 Social Media Portfolio: Kemboja by Umi / Nur Auni Azyan Othman. [Entrepreneurship Project] (Unpublished)

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Abstract

Kemboja by umi is a name for my business that is inspired by my mom who started a small business to selling ‘kuih’ for living. The main objective that we would like to achieve for this business is to offer variety of Malay traditional kuih and introduce different type of kuih to the customer with an affordable price and full with Malay cuisine taste.
Our business started in 18th November 2020. According to the customer review, our product gives a fantastic taste because of the sweetness and rich taste of Malay dessert that make our customer remembered the nostalgia of their childhood when they will sit together with family and enjoy the dessert together. This product is also liked by many due to the cheap and affordable prices. Hence, this product provides a good insight for the continuation of sale to our customers.
Since early of its opening, Kemboja By Umi recorded an unbelievable huge number of sales for different types of kuih. Increasing demands for our product results into good profitable sale revenue to our business project. Therefore, Kemboja By Umi is a great marketable product of choice that can be further expanded with many different types of kuih as the business keeps on growing.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Othman, Nur Auni Azyan
2019218498
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Item ID: 46943
Uncontrolled Keywords: Facebook, sales, kuih, cakes, Kemboja Cakes, Desserts
URI: https://ir.uitm.edu.my/id/eprint/46943

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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