ENT 530 Social Media Portfolio: Cake Love / Syazwani Azyan Mat Awi

Mat Alwi, Syazwani Azyan (2020) ENT 530 Social Media Portfolio: Cake Love / Syazwani Azyan Mat Awi. [Entrepreneurship Project] (Unpublished)


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Cake Love offers bakery product and services for providing the cake and cupcake that provide high satisfactions to customer. Our customer come from the middle and low class who want to use product at reasonable price based on the product and services provided by Cake Love. Cake Love offers a variety of the cake and cupcake that provide health nutrition, low in calories and also get halal product.
Cake Love marketing strategy is to emphasize the quality and price of our product and services. Cake Love offer reasonable price as it is suitable for everyone who come from a low class and poor income family. Then, our marketing strategy to attract people come from all class of income include low to high income.
Cake Love placed in Kampung Alor Bakat, Melor, Kota Bharu, Kelantan. This cake that our bakery is homemade cake. Our bakery has a lot of types of cake such as kek korean, kek laici, kek hari lahir, kek hari istimewa, kek cheese, kek batik, kek coklat indulgence, kek marble, kek marble pudding caramel, kek coklat pudding caramel, kek coklat moist and the new product is cupcake. The price is depending on the size, decorations, topping and cartoons.
Cake Love also make the cash on delivery services. It suitable for customer that want to make surprise, customer want to send for parents at village and so on. For customer area melor, peringat and pak badol do not have charge for cash on delivery, besides the location or area, it has charge for cash on delivery. Cake Love also has one staff for help baked the order customer. If has staff, it can make ease the burden when have a lot of order in one day.


Item Type: Entrepreneurship Project
Mat Alwi, Syazwani Azyan
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48027
Uncontrolled Keywords: facebook, sales, cakes, cupcakes
URI: https://ir.uitm.edu.my/id/eprint/48027


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