Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 153-170. ISSN 0128-7494

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Abstract

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves
giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order.

Metadata

Item Type: Article
Creators:
Creators
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S. Dugal, Sanjiv
UNSPECIFIED
Matthew, H. Roy
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity > Corporate image
H Social Sciences > HF Commerce > International economic relations > Globalization
H Social Sciences > HF Commerce > International economic relations > Competition. International competition
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 0128-7494
Volume: 9
Number: 1
Page Range: pp. 153-170
Official URL: https://jibe.uitm.edu.my/
Item ID: 11437
Uncontrolled Keywords: Reputation, Identity, Globalization,
URI: https://ir.uitm.edu.my/id/eprint/11437

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11437

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