Fundamentals of Entrepreneurship(ENT300) : Case Study on Popular Bookstore Sdn. Bhd / Ann Fernah Donnie … [et al.]

Donnie, Ann Fernah and Dadie, Feliscia and Daang, Avyline Augustine and Kelvin, Khimarion and Sia, Dorthy Venson (2018) Fundamentals of Entrepreneurship(ENT300) : Case Study on Popular Bookstore Sdn. Bhd / Ann Fernah Donnie … [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

Popular Bookstore Sdn. Bhd. is the largest company that sells books and stationary materials. Popular not only focus on Malaysia but also they focus on Asia market . For example, Malaysia, Singapore, and Hong Kong. Therefore, we have choose this company as our case study. On 5th October 2018, we have carry out interview session at Everise BDC Complex where the Popular branches was located. We did the interview with the one of the company's employee named Pung Poi Moi,
34 years old and she had been working more than 10 years in this company.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Donnie, Ann Fernah
2016333233
Dadie, Feliscia
2016179485
Daang, Avyline Augustine
2016766013
Kelvin, Khimarion
2016436636
Sia, Dorthy Venson
2016555755
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Administrative Science and Policy Studies
Item ID: 47762
Uncontrolled Keywords: books, stationery,Popular Bookstore
URI: https://ir.uitm.edu.my/id/eprint/47762

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