Social media portfolio butter cookies by qun cookies / Mohammad Furqun Ishak

Ishak, Mohammad Furqun (2015) Social media portfolio butter cookies by qun cookies / Mohammad Furqun Ishak. [Entrepreneurship Project] (Unpublished)

Abstract

Most of people nowadays not really know how to bake their own cookies and they define it as time wasting and also not relevance. With this sentence, we as a company manage to conclude solution for people to get their cookies instant without think about time consuming and taste profiling. Market size for this product are mostly targeted on household that monthly income as stated as B40 and M40. With many competitor on the busy highway, this product offer more than a cookies itself. The taste profile will bring consumer to experience premium butter cookies with affordable price. Target segment is on psychographic segment which is customer Jhat lifestyle on favourite with cookies. As this segmentation include seasonal event like Hari Raya Aidilfitri event, Chinese New Year event, Deepavali event etc. Benefits that consumer will get from our business is we offer as lowest price as possible for our range of product to encourage target segment to subscribe and next engage in long term relationship. For the sake of competition, a lot of company provide same product like our company, but the different and uniqueness our product is consumer will have a great experience of having premium taste cookie with affordable price range. For the fund, we didn't take any loan with bank for starting, all the business capital was contribute by own director at RM4000.00. But in the future, as the company will grow, the capital need to be increase also. Then by the time, bank loan will be required.

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Ishak, Mohammad Furqun2015976417
Contributors:
ContributionNameID Num. / Email
Thesis advisorZainal Abidin, ZanariahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Item ID: 44980
Uncontrolled Keywords: portfolio, social media, cookies
URI: http://ir.uitm.edu.my/id/eprint/44980

Download

[img] Text
44980.pdf

Download (679kB)

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries
  • ID Number

    44980

    Others


    View in Google Scholar

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year