Social media portfolio butter cookies by qun cookies / Mohammad Furqun Ishak

Ishak, Mohammad Furqun (2015) Social media portfolio butter cookies by qun cookies / Mohammad Furqun Ishak. [Entrepreneurship Project] (Unpublished)


Most of people nowadays not really know how to bake their own cookies and they define it as time wasting and also not relevance. With this sentence, we as a company manage to conclude solution for people to get their cookies instant without think about time consuming and taste profiling. Market size for this product are mostly targeted on household that monthly income as stated as B40 and M40. With many competitor on the busy highway, this product offer more than a cookies itself. The taste profile will bring consumer to experience premium butter cookies with affordable price. Target segment is on psychographic segment which is customer Jhat lifestyle on favourite with cookies. As this segmentation include seasonal event like Hari Raya Aidilfitri event, Chinese New Year event, Deepavali event etc. Benefits that consumer will get from our business is we offer as lowest price as possible for our range of product to encourage target segment to subscribe and next engage in long term relationship. For the sake of competition, a lot of company provide same product like our company, but the different and uniqueness our product is consumer will have a great experience of having premium taste cookie with affordable price range. For the fund, we didn't take any loan with bank for starting, all the business capital was contribute by own director at RM4000.00. But in the future, as the company will grow, the capital need to be increase also. Then by the time, bank loan will be required.


Item Type: Entrepreneurship Project
Email / ID Num.
Ishak, Mohammad Furqun
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: portfolio, social media, cookies
Date: January 2015
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