Factors that influence purchase intention in buying house: a case study in matrix concepts Holdings Bhd Negeri Sembilan/ Mohd Arif Faiz Saifuddin

Saifuddin, Mohd Arif Faiz (2018) Factors that influence purchase intention in buying house: a case study in matrix concepts Holdings Bhd Negeri Sembilan/ Mohd Arif Faiz Saifuddin. [Student Project]

Abstract

The purpose of the study is to determine the factors that influence people's purchase intention in buying house in Negeri Sembilan case in Matrix Concepts Holding Berhad. The research executed was to test the relationship between three factors which are property attributes, property view, property surroundings towards purchase intention in buying house. A survey to at least 100 respondents was conducted in Seremban, which is located to the headquarter in Negeri Sembilan. The results for this study has been analysed using Statistical Package for Social Science (SPSS). By having a better understanding of the influence of people's purchase intention in buying house, the developers to be specific Matrix Concepts Holdings Bhd would have a new marketing strategies and greater improvements on their products which is their property development to attract and make people conscious with their brand.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Saifuddin, Mohd Arif Faiz
2015441694
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Malek, Shaherah
UNSPECIFIED
Thesis advisor
Dahlan, Jaslin
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Faculty of Business Management
Keywords: Purchase intention, Buying house, Property attributes, Property View, Property surroundings, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/55307
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