Factors that influence purchase intention in buying house: a case study in matrix concepts Holdings Bhd Negeri Sembilan/ Mohd Arif Faiz Saifuddin

The purpose of the study is to determine the factors that influence people's purchase intention in buying house in Negeri Sembilan case in Matrix Concepts Holding Berhad. The research executed was to test the relationship between three factors which are property attributes, property view, property surroundings towards purchase intention in buying house. A survey to at least 100 respondents was conducted in Seremban, which is located to the headquarter in Negeri Sembilan. The results for this study has been analysed using Statistical Package for Social Science (SPSS). By having a better understanding of the influence of people's purchase intention in buying house, the developers to be specific Matrix Concepts Holdings Bhd would have a new marketing strategies and greater improvements on their products which is their property development to attract and make people conscious with their brand.